🏀

PJ Conley

Hours
20
Expertise
BizDev, Latin American Growth, ONEquest, Video Captions
Mentor
Matty McDonald
Telegram
Social
Day ONE
March 8, 2021
End Date
June 30, 2022
Presence
Inactive
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PJ Conley is currently a contributor for Harmony. He handles Latin American growth and specializes in events. He originally started at Harmony back in March of 2021 managing all of the social media platforms. Under his direction, Harmony’s twitter account grew from 82,000 followers to 250,000 in just 6 months. He then took on business development under the direction of Sam Harrison focusing on partnerships.

Before Harmony, PJ was working as the Social Community Manager for StocksToTrade. There he audited their social media platforms and created a new strategy to maximize engagement and revenue. He has experience in both marketing and sales with several fintech companies.

PJ graduated from Utah Valley University with a Bachelors in Digital Marketing and a minor in Business Management. He is interested in pursuing an MBA program within the next few years. PJ wants to become a CMO and eventually run his own non-profit organization helping the people of Mexico City.

He loves basketball and hopes to one day run marketing for the NBA 🏀 Hobbies include: basketball, gold, sports in general, photography, beach, movies, and making new friends. He always has a smile on his face and loves to be goody, so if you see him at an event please come up and give him a huge hug.

Employment type: Contributor

Hours per week: 20 Hours

Mentor: Matt McDonald

Location: Utah and California

Social Media: Twitter - Telegram - LinkedIn

Areas of Focus: 40% BizDev, 40% Latin American Growth, 20% ONEquest

Monthly Deliverables

May Deliverables 100/100/100%

PJ Conley(20) 🏀: Video captions for Ghana Panel and weekly videos on YouTube, ONE Conference location data and strategy, Daily ONEquest with funding and announcements. 20/100/100%

  • Video captions for Ghana Panel, HackMoney, and Permissionless
    • Write all titles, descriptions, meta tags, and captions for these videos: Ghana panel, HackMoney, and Permissionless
  • ETH Mexico strategy
    • Complete a pitch, like ETH Barcelona, to be decided upon by the core team
    • Get the Sponsorship Deck from the organizers
    • Lock in a hotel once the exact location is determined
    • Have the budget locked down
  • Daily ONEquest with funding and announcements.
    • Each day at noon organize the prior day’s entries and fund the 1st, 2nd, and 3rd place winners.
    • Stay up to date and have all days funded by the end of the month.

Matty: I want to see PJ become more proactive and involved with core team initiatives and to always seek to raise the bar with every task he completes. PJ is skilled and knowledgeable, and I look forward to that being shared among more sub teams so PJ can maximize his impact.

April Deliverables 100/100/100%

PJ Conley(20) 🏀: Mexico City and Barcelona event strategy, Daily ONEquest with funding and announcements, Video Captions for ETH Rio, NFT LA, and ZKU videos.

  • Begin planning for Mexico City and Barcelona
    • Set up Notion pages for both Barcelona and Mexico City (Use ETH Rio as an example)
    • Find at least 5 potential community members that can help from the ground to find venues for events, hotels, and know the local customs
    • Reach out to those running the conferences to get the sponsorship package prices
  • ONEquest
    • Get up to date on all ONEquests that have been submitted
    • Once caught up, stay up to date by funding and posting the winners everyday at noon
  • Write all captions for the ETH Rio, NFT LA, and ZKU videos

Matty: PJ has been asked to shift areas of focus several times, yet always shows up with a great attitude. He is a great teammate - always willing to learn, assist others, and find areas to make an impact to support the team’s initiatives. At ETHRio, PJ worked diligently to help team operations function at a high level. I look forward to him settling into his new role and continuing to find new passions to explore.

March Deliverables

  • Attend ETH Rio
    • Project Y with Gabby
      • Create Multi-sig wallet
      • Find 10 recipients of the Project Y grant to launch a DAO and social token
      • Get their proposals launched and accepted by 3/27/2022
    • Set up and take down all of the events and TGIs in Rio
    • Translate the videos into english from the ETH Rio events and then caption the final video
  • Attend ETH Denver
    • Help set up and take down events and booths
    • help with the organization and distribution of Harmony merch

February Deliverables

  • Plan ETH Rio completely for March 11-17th
    • Plan a side event for ETH Rio for $5k with 4 speakers that will house 50 attendees
      • Venue? Speakers? Food/Drinks? Date/Time? Marketing?
    • Secure 3-5 Spanish/Portuguese and technical contributors
    • Get 50 scholars to attend
  • During ETH Denver, foster relationships with potential new partners and get 10 telegram handles. Help those 10 projects/people launch on Harmony. (For every event, follow the Event Ops Checklist). [Include a photo of you two for the telegram so you both remember]
    • Secure a location for playing basketball with 30+ people
  • Complete the One for All World Exchanges page with all exchanges for each country
  • Revise the #ONEquest process so that it is easier for submissions and payouts
    • Tweet out the winners each day from the previous day
    • Schedule a post for once a week from Harmony Twitter account that will highlight the #ONEquest and help create more wallets
  • Take notes for each of the All Hands and publish them on talk.harmony.one and on Twitter
  • Collect /metrics data twice a month on the 15th and the 30th for the entire team

November

  • Create a growth plan for the Spanish speaking community (with Boris and Rosa) and publish it on talk.harmony.one. In this plan include:
    • 12 approvable candidates for 2022 Spanish speaking events.
    • Top 10 Spanish speaking blockchain communities (IRL and Online) and how Harmony can bring value to them.
  • Create 5 new Spanish speaking telegram groups in 5 major cities. Get at least 50 people to join each telegram group. Help 2 projects from each city write and receive a grant, then launch on mainnet.
  • Plan 3 events around the Spanish speaking/Latin American communities. Hold 1 AMA a month in the Spanish community.
  • Publish a final copy of "Path to Mainnet Launch on Harmony" to create a clear route for external projects to launch on Harmony, including:
    • (a) how to leverage the Harmony DAO ecosystem to accelerate growth
    • (b) where to turn for questions regarding testnet
    • (c) where to turn for questions regarding mainnet
    • (d) how to validate or verify authenticity of the project
    • (e) how to raise funding (both grants and fundraising)
    • (f) how to run a Go-to-Market
    • (g) how to drive adoption in the Harmony community and elsewhere

October

  • Create a How-To guide for how to get projects through the development funnel. This will help the team know what steps to take start to finish in getting those projects to launch on Harmony. ("Path to Mainnet Launch on Harmony")
  • Create new job description with deliverables for Sam.
  • Collect /metrics data and write the October newsletter for the end of the month.

Quarterly Milestones: 2021 Q4

  • At each event that I attend, foster relationships with potential new partners and get 10 telegram handles. Help those 10 projects/people launch on Harmony. (For every event, follow the Event Ops Checklist.)
  • Create an internal guide for the "Path to Mainnet Launch on Harmony" and use the internal and external guide to push every project on the forum to launch on Harmony.
  • Collect /metrics data twice a month and write the monthly newsletter at the end of each month.

Yearly Planning: 2022 Q1 - Q3

  • At each event that I attend, foster relationships with potential new partners and get 10 telegram handles. Help those 10 projects/people launch on Harmony. (For every event, follow the Event Ops Checklist.)
  • Grow each of the city Telegrams to 1000 users each and regularly post updates about Harmony in them (Tweets, blog posts,etc.) LA - SLC - Denver - Miami - NYC - Lisbon - Hong Kong
  • Collect /metrics data twice a month and write the monthly newsletter at the end of each month.

Expertise and Day-to-Day

  • Events
    • Create a Notion page for each event that you will be in charge of (help fill out if not the lead)
      • Including: Schedule, Sponsorship Package, Contributors or volunteers, Deliverables, Travel need-to-knows
      • Create a Telegram group for that area and get every attendee to join the chat
    • Compile a team of contributors, community members, volunteers, scholars that will be at the event helping with Harmony
    • Plan side events according to the main conferences schedule and post these event proposals on our forum for the community to see
    • Create a Post-Mortem after the event detailing exactly how the event went and if the deliverables were met (take notes each night on the day)
  • Latin American Growth
    • Leading or attending the events taking place in Latin America, the next ones I will lead are Mexico City and Barcelona
      • Plan the events according to the guidelines above ☝️
    • Help to grow the social media and telegram groups for each Latin American city that we visit for conferences
    • Help with the translating of Harmony’s documents
  • ONEquest
    • Find the top 3 times from each day via the ONEquest google form
    • Send 500, 300, and 100 ONE to each of the top 3 participants from each day
    • Post the winners via personal twitter account
  • Video Captions
    • Download videos from Adrian
    • Write captions for each line of speech during the video, no more than 2 lines per caption at a time on the screen
      • If translating is needed, translate first then caption the video
    • Download the final video as an .srt file and send back to Adrian

To Do List

Event Strategy for ETH Mexico City
Notion page creation
Finish proposal for ETH Mexico City
Get Sponsorship Packages (will have them by end of month)
Research Hotels (Can’t solidify until exact event address is known)
Research venues for events (Can’t solidify until exact event address is known)
Approval from 4 core team
Plan side event for ETH Rio for $5k with 4 speakers and 50 attendees
Verify the venue we will be using
4 speakers: Boris, 2 guest of Boris, (Last one)
Food/Drinks:
Date/Time:
Basketball court for 30+ people (Denver)
Finish the remaining exchanges for the exchanges list
Simplify the #ONEquest process for the applicants and team
Create a form for the prizes
Tweet out the new process with the new links (/quest and /quest-prize)

Current Projects

Hourly Timesheet

DateHoursTasks
Hours
Description
—————————
—————————————————————————————————
Total: 62
Submitted 5/26 - Received /
Total: 13
1
Posting timesheet from notes and going through hours to add information so that the timesheet is up to par with expectations. Then sending the timesheet to Matt and Rob for Approval
2
Collecting ONEquest winners and sending funds to their wallets.
4
Collecting ONEquest winners and sending funds to their wallets. Adding subtitles to one weekly video on Youtube.
6
Avengers call talking about scaling back conferences and focusing on the designated 5 conferences for the next 6 weeks. Idea of having one person for scouting out event locations over $100k. Lastly, talking about location and ideas for the ONE Conference. Collecting ONEquest winners from the weekend and today and sending funds to their wallets. Adding subtitles to one weekly video on Youtube.
Total: 17
2
Collecting ONEquest winners and sending funds to their wallets.
2
Collecting ONEquest winners and sending funds to their wallets.
2
Collecting ONEquest winners and sending funds to their wallets.
6
Working on the ETH Mexico City strategy by emailing the organizer for the pitch deck again. It will be available at the end of the month. Then adding the details for the event on the notion page. Messaging with Jose about possible plans and other updates from his emailing efforts. Collecting ONEquest winners and sending funds to their wallets.
5
Avengers call talking about the new guidelines for events. Scaling back on events and those that can participate from the team. Collecting ONEquest winners from the weekend and today and sending funds to their wallets.
Total: 14
2
Collecting ONEquest winners and sending funds to their wallets.
2
Collecting ONEquest winners and sending funds to their wallets.
2
Collecting ONEquest winners and sending funds to their wallets.
4
Collecting ONEquest winners and sending funds to their wallets. Writing and revising the ETH Mexico City ecosystem benefits for the strategy. Looking up the financial center history of Mexico City and beginning the overview for ETH Mexico City by researching the stats for this city.
4
No Avengers call this week. Collecting ONEquest winners from the weekend and today and sending funds to their wallets.
Total: 18
2
Collecting ONEquest winners and sending funds to their wallets.
3
Collecting ONEquest winners and send funds to their wallets from May 1-5. Re-emailing the sponsors of Mexico City for the exact location and sponsorship decks (No response as of yet to me, Jose has had one response)
5
Fulfilled all of the remaining ONEquest from April after receiving the funds from /invoices on 5/3. This includes going through all google forms from each days applicants, organizing winners from each day and then sending funds to their wallets.
8
Avengers call talking merchandise scalability, new roles on Avengers team, and events. Discussed the possibility of have one of the Avengers team go on a tour of all our next events to find venues worthy of our events. Venue locations and getting the crowds to our events in NFT NYC. Listening to the team All Hands meeting. Checking in with Rob on the status of my ONEquest tokens so that I can begin my ONEquest deliverable for May. Messaging with contacts/friends in Mexico City to see their availability and interest in volunteering for side events at ETH Mexico City.
——————————
—————————————————————————————————
Total: 105
Submitted 5/1 - Received
Total: 25
3
Meeting with Matt discussing the completion of my April deliverables and creation of my May deliverables. Going through emails and messages to find exact dates of when I contacted members at ETH/ETH Global for updates on ETH Mexico City. Organizing and rewriting timesheet to be up to par.
9
Contacting Harmony native projects for Miguel that can be used at events to bring in investors. Receiving pitch decks and investment types that they are looking for. Contacting connections in Mexico City about the best places to stay, best venues for events, and how to connect with the people there about crypto. Inputting all of my hours from the past 2 weeks from my notes to my public timesheet with full descriptions for the core team. Collecting ONEquest winners and send funds to their wallets.
4
Contacting event holders of ETH Mexico City asking for exact locations of events, hotels, etc. Also contacting about the sponsorship decks. Researching best hotels close to el Centro in Mexico City and venues for TGIs. Collecting ONEquest winners and send funds to their wallets.
4
Catching up on ONEquest organizing the forms sent in and sending the funds to the 1st, 2nd, and 3rd place winners of each day from 4/
5
Avengers call talking about upcoming events. Going over Vegas vs alternative locations and voting on where to research more. Harmony All-Hands call for entire team and community. Call with Miguel about Harmony native projects and how to best appeal to investors during events and gain investments for these projects. Collecting ONEquest winners and send funds to their wallets.
Total: 18
3
Community Events call with the Community Events Team led by Esther; talked about building out the community events playbook and new process for attending/leading smaller events under $100k. Collecting ONEquest winners and send funds to their wallets.
5
Researching the COVID requirements, safety precautions, and Passport requirements needed for the team for ETH Barcelona. Collecting ONEquest winners and send funds to their wallets. Call with contacts from the ETH Rio telegram group to see how to better help the communities in Rio continue to push into the Web3 space and keep contact while we are not there.
6
Researching the COVID requirements, safety precautions, and Passport requirements needed for the team for ETH Mexico City. Gathering passport and Barcelona info from the Harmony core team for Essa to know which core team members will be going to Barcelona. Collecting ONEquest winners and send funds to their wallets.
4
Avengers call with the Avengers team to discuss upcoming events, including divvying up responsibilities for all future events according to the playbook. Harmony All-Hands call for entire team and community. Collecting ONEquest winners and send funds to their wallets.
Total: 21
2
Collecting ONEquest winners and send funds to their wallets.
2
Collecting ONEquest winners and send funds to their wallets.
7
Writing copy for the ZKU video including title, description and meta tags. Writing all of the subtitles for the ZKU video then sending the srt file to Adrian. Inputting all of my hours from the past 2 weeks from my notes to my public timesheet. Collecting ONEquest winners and send funds to their wallets.
6
Writing copy for the NFT LA video including title, description and meta tags. Writing all of the subtitles for the NFT LA video then sending the srt file to Adrian.Collecting ONEquest winners and send funds to their wallets.
4
Avengers call talking about upcoming events and going over Coachella, Barcelona and other upcoming events. Harmony All-Hands call for entire team and community. Collecting ONEquest winners and send funds to their wallets.
Total: 20
3
Updating April Deliverables with links on the team notion page. Gathering passport, Paris, and New York info from the Harmony core team for Essa to know which core team members will be attending Paris and New York events. Collecting ONEquest winners and send funds to their wallets
2
Collecting ONEquest winners and send funds to their wallets.
3
Creating the Title, Description, and Meta Tags for Stephen’s video for Adrian.Collecting ONEquest winners and send funds to their wallets
10
Avengers Call discussing events roles, NYFT NYC, new internal communication platform, funding for events and projects. Listening to the Harmony All Hands meeting, Writing all of the captions for the final ETH Rio video from Adrian, Collecting ONEquest winners and send funds to their wallets from dates 3/10-3/23, Call with Essa discussing roles in events from here on out, Call with Wolf about contributor roles and onboarding.
2
Writing the title, description, and meta tags for the ETH Rio video.
Total: 21
3
Filling out Contributor page and reading through the onboarding docs, Filling out my April Deliverables before Meeting with Matt discussing role as contributor
2
Filling out April Deliverables and Day-to-day tasks
3
Finalizing last Project Y proposal and funding for team TMT, Collecting ONEquest winners and send funds to their wallets
6
Filling out my contributor page including April’s deliverables and my expertise with day-to-day tasks, Organizing and sending in receipts from ETH Rio for reimbursement, In chat with Project Y recipients and drafting a proposal for the grant
4
Avengers Call discussing future of events and how to maximize efficiency with internal communications, Harmony All-Hands call for entire team and community, Collecting ONEquest winners and send funds to their wallets
3
Project Y reviewal process and accepting the projects with proposals under Gabby and I
—————————
—————————————————————————————————
TOTAL: 67
Submitted 3/29 - Received 4/12
Total: 17
7
5 hours translating and captioning ETH Rio videos for Adrian/ 2 hours spent on Project Y reviewing proposals and finalizing grants for grant recipients
4
4 hours translating and captioning ETH Rio videos for Adrian
2
2 hours translating and captioning ETH Rio videos for Adrian
2
2 hours on Project Y grant write-ups and meetings with possible recipients
2
2 hours meeting with Project Y recipients and chatting about next steps for those chosen
Total: 28
3
1 hour collecting ONEquest winners and send funds to their wallets/ 2 hours Project Y at hackathon
2
2 hour of collecting ONEquest winners and send funds to their wallets
2
Soccer tournament 1 hour of getting teams planned and taking down/ 1 hour of taking down signage after event
8
2 hours of ONEquest/ 6 hours at booth talking to projects
9
5 hours conference booth and finding projects/ 4 hours on video for Adrian
4
4 hours setting up signage, running scholar luncheon, taking down
Total: 20
7
2 Hour of writing copy for Adrian Youtube/2 hours of Harmony meeting and workshops/3 hour for dinner TGI
4.5
1 hour talk with anna Lisa about Spanish content/Blue DAO meeting 4-5:30/2 hours harmony event organizing clothes and setting up
2.5
Organize Harmony dinner, throw it, and take down
6
Researching Brazil COVID and hotel requirements call/avengers call/onequest
Total: 2
2
Researching flights and speaking to Hotel about travel requirements
29
Invoice submitted
Total: 9
0.5
Collecting ONEquest winners and send funds to their wallets
0.5
Collecting ONEquest winners and send funds to their wallets
3
Calling venues and researching online for Rio/Collecting ONEquest winners and send funds to their wallets
3
Catching up on ONEquest and messaging winners
2
12-2 Loading merch and Uhaul
Total: 20
1.5
1-2:30 taking out trash at booth and loading merch back into Uhaul
4.5
10:30-3 Uhaul Organizing, bringing gear to Castle and run booth, transporting boxes for Amy's talk
1
Collecting ONEquest winners and send funds to their wallets
3
6-9 Setup for Deadmau5/Take equipment to Castle
10
11-12 ONEquest/4-6 Organizing room/8-1 event booth and cleannup

Last Timesheet Submission Image

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