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we should bring at least 1 of the loud speakers at every event to play music and create our vibe

Continue A/B testing — have a number of scenarios or plans in place so when one isn’t working, adapt and move forward

Leverage our in-person presence with advertising coverage/campaigns. For instance, for 1wallet activations, we should also place posters in strategic public places (where allowed).

Continue having post-mortem reflections from event attendees to capture event-specific feedback/suggestions.