🤠

Hannah Jian

Hours
20
Expertise
Product Marketing
Mentor
Zi Wang
Telegram
Social
Day ONE
February 21, 2022
End Date
May 31, 2022
Presence
Partner

Bio

Hannah Jian is currently a student at Emory University studying to obtain her Bachelor of Business Administration. Originally from Starkville, Mississippi, her Southern charm merges harmoniously with her West Coast vibes and fast-paced approach to life and work. Her bubbly personality and strong work ethic have landed her previous internships at Mailchimp, Hubspot, and RSE Ventures. At Emory, she was also elected the Co-Director for HackATL, the largest collegiate hackathon in the Southeast, and founded two student organizations: The Humans of Emory and Asian Health Alliance - both centering on her passion for empathy, identity, and mental health.

Professionally, Hannah has a strong background in marketing/partnerships and aspires to become an APMM in tech post-grad. Through creating brand awareness campaigns and running ambassador programs, she has extensive knowledge on marketing to Gen Z and how to cater to this increasingly important demographic. Outside of work, Hannah is a co-organizer for SF Women in Tech and NFT Bay Area; runs a hacker house in San Francisco, and has her own Asian-American-inspired NFT project called Lunar Luck Club.

HANNAH JIAN TIMESHEET

April 2022 Deliverables

  1. Ambassador Program (College + Twitter)
  2. Product Iteration for Gen Z

March 2022 Deliverables

  1. Ideate Go-To-Market Strategy
  2. Assist in Dogfood Beta Testing
  3. Feedback on Onboarding UI/UX
  4. SXSW x EthAustin Scavenger Hunt Logistics and Event Planning
  5. Activation at GDC 2022
  6. Coachella Campaign

February 2022 Deliverables

  1. Conduct Preliminary Research on 1 Wallet
  2. Crowdsource Gen Z in SF
  3. Create Notion page and Timesheet

TIMESHEET

NameAssignDateStatus
February 21, 2022 → February 27, 2022
February 28, 2022 → March 6, 2022
March 7, 2022 → March 13, 2022
March 14, 2022 → March 20, 2022
March 21, 2022 → March 27, 2022
March 28, 2022 → April 3, 2022
April 4, 2022 → April 10, 2022
April 11, 2022 → April 17, 2022
April 18, 2022 → April 24, 2022
April 25, 2022 → May 1, 2022

TIMESHEET DOCUMENTS

Research

1Wallet Preliminary Research.pdf15797.6KB
Timeless Research.pdf109.1KB
Web3 Playbook Research Notes.pdf950.4KB

Product Marketing

1W GTM PLAN - 10 Slides Redux [Living Document] .pdf254.9KB
Feedback Doc.pdf9164.5KB
1W GTM PLAN - 10 Slides Redux [Living Document] .pdf259.7KB
GTM strategy .pdf116.5KB
Influencer + Ambassador Program .pdf128.6KB
College Ambassador Outreach Email.pdf27.4KB
TikTok Strategy.pdf61.7KB
Twitter Ambassador Outreach - Twitter.pdf54.3KB
Copy of Discovery Revamp_ First Rotation for May 4th Unlisted.pdf77.1KB
1wallet insightfinder .pdf3427.7KB
Gift Card Campaign.pdf1081.2KB
App Store Listing.pdf2246.2KB
Discovery Page - discovery page.pdf53.4KB
NYC RETREAT.pdf36.4KB
1W GTM PLAN - 10 Slides Redux [Living Document] .pdf343.9KB

Product Marketing

In App Feature Guide.pdf2707.1KB

Meeting Notes

3_8 Meeting Recap.pdf60.9KB

Still Woozy Onboarding Night

still woozy x 1 wallet.pdf151.5KB

SXSW x EthAustin

SCAVENGER HUNT TICKET TRACKER - xShawn Mendes _ Friday 19th.pdf74.4KB
1Wallet x SxSW Treasure Hunt.pdf1031.8KB
SCAVENGER HUNT TICKET TRACKER - Yung Thug_Gunna _ Wednesday 17th.pdf103.8KB
AUSTIN Product Feedback .pdf75.7KB

Resources

Into_Z_Future_Understanding_Gen_Z_The_Next_Generation_of_Super_Creatives (1).pdf6412.0KB
The-Future-100-2022 (1).pdf32823.9KB
GEN-Z (1).pdf11573.7KB
University Contact Spreadsheet (1).xlsx78.6KB

REIMBURSEMENTS

March (receipts linked below)

OccasionCategoryCostComments
SF Activation
480.95
Austin
808.2
flight + luggage check in
Austin
261.28
Austin
189.34
Austin
87.34
Austin
47.35
GDC
70.34
water/food for steven, george, jack, additional harmony core members
GDC
89
total
2033.8

May (receipts linked below)

OccasionCategoryCostCommentsreceiptsReceipt
Work
$119.32