| Wk 1 | Date | Input (Task) | Hours | Output ($Pay) | Output (Deliverable) | Photos | Notes | Key metrics | Property |
|---|---|---|---|---|---|---|---|---|
February 21, 2022 | [Research] 1 Wallet Background + Competitors | 4 | 300 | Linked here | 4 | |||
February 22, 2022 | [Research] 1 Wallet Product Market Fit + Target Audience | 4 | 300 | Linked here | 4 | |||
February 23, 2022 | [Presentation] Slide Deck Creation | 4 | 300 | PDF linked here | 4 | |||
February 24, 2022 | [Presentation] Slide Deck Creation | 4 | 300 | PDF linked here | 4 | |||
February 25, 2022 | Scavenger Hunt Activation at SXSW x Eth Austin | 4 | 300 | Resources here | these hours moved from March 12 (worked total of 4 hours coordinating logistics and information for scavenger hunt) | 4 | ||
20 HOURS | 0 | 0 | ||||||
February 28, 2022 | GTM Research Meeting (present deck to Zi, Paolo, Erin, consultation about Gen Z and crypto, detail role and deliverables for month of March) | 4 | 300 | Research here | 4 | |||
March 1, 2022 | Activation at Still Woozy concert
| 4 | 300 | Recap here | 4 | |||
March 2, 2022 | Paola IRL 1:1 (initial thoughts on ambassador program, marketing campaigns in San Francisco, 1Wallet x Hacker House collaborations), General Marketing Ideation | 4 | 300 | Slides here | 4 | |||
March 3, 2022 | Gen Z Readup (summarized and brought up to Zi during meeting, along with ideas for 1Wallet to implement these trends) | 4 | 300 | Slides here | 4 | |||
March 4, 2022 | Refining GTM Strategy (used feedback from Feb 28th to tailor deck toward vision and roadmap of product) and begin document of product feedback (collaboration with Claire to suggest improvements to on-boarding process) | 4 | 300 | 4 | ||||
20 HOURS | 0 | 0 | ||||||
March 7, 2022 | Finalized Product Feedback (collaboration with Claire to create step-by-step examination of on-boarding process with suggestions/changes/improvements) | 4 | 300 | Feedback here | 4 | |||
March 8, 2022 | SXSW x ETH Austin Activation Campaign (took meeting notes with Sammy and Adrian, began initial logistics ideation to execute scavenger hunt campaign) + 1:1 with Paola | 4 | 300 | Notes here | 4 | |||
March 9, 2022 | 1Wallet Dogfooding at TGI Dreams + Still Woozy Activation Planning (activated TGI community members in Palo Alto and created pitch deck for Sill Woozy Activation, got approval from Li and Steven, and contacted volunteers for the campaign) | 6 | 450 | Deck here | 6 | |||
March 10, 2022 | SXSW x ETh Austin Planning + Still Woozy Concert x 1Wallet Dogfooding (stood outside of The Warfield and activated Gen Z waiting in line, passed out snacks and drinks and crowdsourced Gen Z broadly regarding crypto, wallets, etc., communicated campaign results in Telegram, captured content and edited vlog of the event) | 5 | 375 | Recap here | 5 | |||
March 11, 2022 | Austin Scavenger Hunt Deck (created deck for SXSW x Eth Austin campaign, assigned as project manager for the campaign so I had to consolidate ideas and communicate with various 1 Wallet and Harmony members to fully plan out campaign) | 4 | 300 | Deck here | 4 | |||
23 HOURS | 0 | 0 | ||||||
March 13, 2022 | Austin Scavenger Hunt Logistics and Spreadsheet (created color-coded spreadsheet with unique ticket codes, clues, drop times, drop locations, etc.) This spreadsheet was used as the primary tracker during the campaign | 4 | 300 | Google sheet here | 4 | |||
March 15, 2022 | Scavenger Hunt Logistics, Materials, and Communications (ie: gathering picket materials from Home Depot, meeting with Essa to coordinate between event operations and project management) | 4 | 300 | Linked here | this week approved for overtime by zi | 4 | ||
March 16, 2022 | Scavenger Hunt Logistics, Materials, and Communications (ie: creating picket signs, picking up backpacks, onboarding volunteers, hiding tickets, creating clues, ideating instagram campaign) | 13 | 975 | Linked here | 13 | |||
March 17, 2022 | Scavenger Hunt Logistics, Materials, and Communications (ie: picketing outside Austin Convention Center and 6th Street, coordinating with winners of tickets, hiding tickets, creating clues, running Instagram campaign) | 13 | 975 | Linked here | 13 | |||
March 18, 2022 | Scavenger Hunt Logistics, Materials, and Communications (ie: picketing on Rainey Street, hiding tickets, creating clues, coordinating with winners, capturing content) | 10 | 750 | Linked here | 10 | |||
44 HOURS | 0 | 0 | ||||||
March 20, 2022 | Setting up and Activation at the Atlas Cafe GDC Kickoff event (set up Harmony booth with Rachel and on-boarding GDC attendees onto 1Wallet, networked with developers building the metaverse) | 3 | 225 | 3 | ||||
March 21, 2022 | 1Wallet Activation at Harmony GDC TGI lunch and dinner, Austin Content Consolidation and Recap (added photos to Google Drive, sent photos on Telegram group chats per Steven’s request) | 4 | 300 | 4 | ||||
March 22, 2022 | Austin Product Feedback (created document summarizing feedback and learnings from Austin) | 4 | 300 | Link here | 4 | |||
March 23, 2022 | 1Wallet Activation at the Harmony booth inside GDC + Networking with Potential Collaborations (asked by Steven and Jack to help out in manning the Harmony booth, networking with GDC attendees and activating them on 1Wallet) | 7 | 525 | 7 | ||||
March 24, 2022 | Ambassador/Influencer Program Ideation w/Claire (meeting with Claire to go over the skeleton of ambassador program), Revised Product Feedback (edited Austin product feedback based on comments from Hochung and Paola) | 4 | 300 | Notes here | 4 | |||
March 25, 2022 | Twitter Ambassadors + College Blockchain Club Outreach Spreadsheet Creation (created spreadsheets detailing potential ambassadors for 1Wallet) | 4 | 300 | 4 | ||||
26 HOURS | 0 | 0 | ||||||
March 28, 2022 | GTM Sync + Additional Product Feedback (responded to comments left by Hochung and Paola) | 4 | 300 | Link here | 4 | |||
March 29, 2022 | AmbassadorDAO Activation (set up Harmony booth, aided Rachel and Miguel in on-boarding attendees to 1Wallet and sharing DAO creation tool in roadmap) | 4 | 300 | Link here | 4 | |||
March 30, 2022 | College Ambassador Outreach (drafted outreach emails to college blockchain club Presidents and researched Linkedin and Twitter to add more clubs and contact information) | 4 | 300 | Link here | 4 | |||
March 31, 2022 | Hochung sync (begin conversation around CUJ, warm start, etc.) + Manager 1:1 (learning of and application of warm start (1 hour, 1 day, 1 week) to 1Wallet) | 4 | 300 | Link here | 4 | |||
April 1, 2022 | TikTok Strategy + Drafts (detailed TikTok content ideas for Paola and started filming sample drafts on phone) | 4 | 300 | Ideas here | 4 | |||
20 HOURS | 0 | 0 | ||||||
April 4, 2022 | Gen Z Feature Requests (create slide deck with feature requests aligned with Gen Z, along with suggestions for Warm Start) | 4 | 300 | Slides here | 4 | |||
April 5, 2022 | Ambassador feedback, Present Gen Z Feature Requests and receive feedback from PM/PMM team | 4 | 300 | Doc here | 4 | |||
April 6, 2022 | Sync with Z in Palo Alto to outline upcoming deliverables + onboard 1Wallet users during TGI + captured photo and video content that was shared in Telegram group chats | 4 | 300 | 4 | ||||
April 7, 2022 | Research into Warm Start ( test onboarding process and identify areas of explanation, compile list of suggestions to feature guide) | 4 | 300 | 4 | ||||
April 8, 2022 | Ideation for Warm Start Feature Guide (write out descriptions for features, along with identifying top 3 features to showcase) | 4 | 300 | 4 | ||||
20 HOURS | 0 | 0 | ||||||
April 11, 2022 | In-App Feature Write Up (respond to comments left by Hochung and Paola, revise descriptions) | 4 | 300 | Research here | 4 | |||
April 12, 2022 | Revised CUJ (create short three screen guide to aid in warm start as advised by Hochung) | 4 | 300 | Research here | 4 | |||
April 13, 2022 | Personalize emails to send to College Blockchain presidents in Outlook (emails ready to send) | 4 | 300 | Link here | 4 | |||
12 HOURS | 0 | 0 | ||||||
BELOW IS ORGANIZED BY TASK INSTEAD OF DAILY BREAKDOWN | 0 | 0 | ||||||
April 19, 2022 | Coachella Newsletter Write Up (create blurb about Coachella for Claire + Gen Z-ify newsletter) | 0.5 | 37.5 | 0.5 | ||||
April 20, 2022 | (approved beforehand by Zi to be for work) Stanford Metaverse Summit (day-long conference exploring metaverse innovation, roundtable discussions with industry leaders) + Meeting with Zi in Palo Alto during TGI | 8 | 600 | 8 | ||||
April 18, 2022 → April 22, 2022 | Product Sync (Hochung review in-app content campaigns, roundtable with ideas) | 2 | 150 | meeting notes link here | 2 | |||
April 21, 2022 | Review comments from Warm Start Guide and send Hochung final draft with edits | 4 | 300 | 4 | ||||
14.5 HOURS | 0 | 0 | ||||||
April 22, 2022 → April 29, 2022 | Begin Ideation for Mini-Campaigns (research into upcoming events in SF and NYC, explore TikTok page for popups that would resonate with Gen Z, compile calendar of Web3 conferences), Continue Research for mini-campaigns (Research campaigns for confidential, begin brainstorm on Gen Z slang for content), Research on Gen Z events and activities for Unlisted (continue writing content for mini-campaigns, selection of what to feature in first rotation), Finalize Written Content for Discovery Revamp: First Rotation for Unlisted week + Revise Website Descriptions | 10 | 750 | 10 | ||||
April 22, 2022 → April 29, 2022 | Product Sync (Hochung review in-app content campaigns, roundtable with ideas) | 2 | 150 | meeting notes link here | 2 | |||
April 29, 2022 | Assist landing page creation (help Hochung to Gen Z-ify website slogans and re-order homepage slides for website) | 1.5 | 112.5 | 1.5 | ||||
April 25, 2022 → April 29, 2022 | Ambassador Meeting with Gabriel (re-prioritize campus outreach, identify additional research that needs to be done) + Ambassador program sync (discussion over merch, referral program) | 2 | 150 | 2 | ||||
15.5 HOURS | 0 | 0 | ||||||
May 3, 2022 | Meeting with Howard University to set up Ambassador partnership + Ambassador Program Sync | 2 | 150 | 2 | ||||
May 2, 2022 → May 6, 2022 | 1:1 with Paola (30 minute check ins, identify May OKRs, review campaign ideas, etc.) | 1 | 75 | 1 | ||||
May 2, 2022 → May 6, 2022 | GTM Weekly Sync, present updates, identify goals for upcoming week | 0.75 | 56.25 | 0.75 | ||||
3.75 HOURS | 0 | 0 | ||||||
May 9, 2022 → May 13, 2022 | 1:1 with Paola (30 minute check ins, identify May OKRs, review campaign ideas, etc.) | 0.5 | 37.5 | 0.5 | ||||
May 6, 2022 | Help Hochung create taglines for the website revamp through Telegram | 0.5 | 37.5 | 0.5 | ||||
May 9, 2022 → May 13, 2022 | Ambassador Sync with Claire and Gabby to offboard Ambassador program to Claire | 1 | 75 | 1 | ||||
1.5 HOURS | 0 | 0 | ||||||
May 15, 2022 → May 17, 2022 | Filming TikToks, conducting research on TikTok trends, editing videos, researching hashtags and posting content on TikTok account | 2.5 | 187.5 | 2.5 | ||||
May 16, 2022 → May 20, 2022 | Created 1Wallet Insight finder guide for Erin to user to onboard new gaming community to 1Wallet, responding to feedback from Erin and adding in screenshots of app | 3.5 | 262.5 | 3.5 | ||||
May 20, 2022 | Writing Taglines to be used on the website (helped Hochung Gen-Zify taglines) and short phrases to overlay on 1Wallet images for our app store listing | 1.5 | 112.5 | 1.5 | ||||
May 16, 2022 → May 20, 2022 | GTM sync, Paola 1:1, Hannah and Hochung Sync on Gift Cards 30 mins | 2 | 150 | 2 | ||||
TOTAL 9..5 | 0 | 0 | ||||||
May 23, 2022 → May 28, 2022 | Gift Card Powerpoint (research on daily challenges to push out on app both Web3 related and pop culture related, discovering images to be shown on discovery page, create daily notification write ups and description to be put on discovery page) | 5 | 375 | 5 | ||||
May 23, 2022 → May 27, 2022 | Hochung Sync and Product and Marketing Sync (review gift card campaign ideas, ideate how to revamp prompts to target crypto curious, identify which method of rewards to give to winners, along with user flow to participate), 1Wallet offsite presentation overview (deep dive into offsite itinerary, given responsibility to create offsite marketing PowerPoint) | 3.5 | 262.5 | 3.5 | ||||
May 27, 2022 → June 24, 2022 | Draft outline off offsite activities for Zi (daily breakdown of sample schedule for team to follow) | 1 | 75 | 1 | ||||
May 24, 2022 → May 27, 2022 | Revamping Target Customer to Crypto Curious (adding comments to the description of Crypto Curious, why they should care about 1Wallet, practical use cases, expanding on customer segment profile) | 2 | 150 | 2 | ||||
May 23, 2022 → May 27, 2022 | 1:1 with Poala (look into target consumer and the change to target crypto curious, revisit OKRs for the month, review gift card campaign) | 1 | 75 | 1 | ||||
May 27, 2022 → May 31, 2022 | Created figma mockup of order of tabs along with content to be displayed in tabs, Consolidate content for discovery revamp and gift card campaign in an excel sheet, ping Darren to ensure graphics are ready to post | 3 | 225 | 3 | ||||
TOTAL 15.5 | 0 | 0 |
