Budget
$1M
Governors
Bricktop_ONE , Cheeky Chris, Buythefndip, Chris Stakeridoo, HODLen, Loechii, Thehighindian, Thenursegreg
Mandates
Identity: Drive uniform branding in Harmony ecosystem. Promote cultural values and mission. Create: Commission content to further awareness and amplify Harmony messages. Educate community through informational content. Include: Reach for the un-included. Convert the crypto-curious.
Proposal
Deliverables
Generate first community driven brand guide. Apply to website and existing collateral. Deploy $25K for creative-focused bounties. Produce market segmentation study, identifying relevant channels for reaching the crypto-curious.