*By Giv Parvaneh; Approved by Li, Peter, Adrian, Sam. (To Be) Approved by Zi.
What is Harmony?
Harmony is an open and fast blockchain. Our mainnet runs Ethereum applications with 2-second transaction finality and 100 times lower fees. Our secure bridges offer cross-chain transfers with Ethereum, Binance, and 3 other chains.
We are looking for an experienced Head of Marketing who is passionate about building and growing a global-scale decentralized future.
Responsibilities
- Create and own Harmony’s marketing and growth roadmap including objectives, key results, and analytics to communicate actionable tasks to the team and deliver results.
- Plan and execute a go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition.
- Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels.
- Keep up to date with the trending topics in the blockchain space including competing projects. Manage content calendar and produce articles and visuals with the help of contributors.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay-per-click campaigns, publicity, social media, lead generation campaigns, cold prospecting, and EDM marketing, with performance analysis.
- Collect community feedback and improvement proposals.
Ideal Candidate
- 5+ years experience in leading marketing roles (CMO, VP Marketing, etc) at a high-growth tech startup.
- Strong curiosity or understanding of the blockchain landscape (Ethereum, Solana, Polygon, DeFi, NFTs etc.)
- Strong expertise in product-led growth.
- Hands-on experience gained in all key areas of marketing, digital marketing, brand messaging, SEO, affiliate, influencer, communication, etc.
- A good sense of the expected impact and prioritization of work to be done in most scenarios
- Deep understanding of social media and community tools including but not limited to Twitter, Telegram, Discord, and Reddit.
- Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Harmony.
Why work for Harmony?
- You will have the opportunity to work with a team of exceptionally talented individuals (see our founding story), who live by the values of empathy, passion and excellence.
- You will be helping develop and grow a high-performance and scalable blockchain that will enable new decentralized economies.
- We are still at the early stage of blockchain or decentralized ledger technologies. If you strongly believe in this space, this is a unique opportunity to become a part of a pioneering project.
Benefits at Harmony:
- Full or Partial Remote Work
- Competitive Compensation + tokens + bonus
- Medical, Dental, Vision
- Periodic team retreats
- MacBook Pro, phone, and other communications included
- 401K matching (US Employee)