Contact

Mia Grodsky

Lead

Giv Parvaneh

Next Steps

Harmony (old) yap agenda

27 April

Monitoring

• ReImagine Conference Panel
• The Block - BAYC interview ft. Vera + Leo

Proactive Press

• GameFi Pitch
• YAP pitched to gaming reporters today

Media Opportunities

• Crypto News Podcast
• New recording date TBD

AOB

• Wrap-Up Meeting
• Harmony’s Feedback
• YAP’s Feedback

Next Steps

Harmony Team

YAP Team

21 April

**Next Week’s Meeting**

• YAP in Barcelona for team offsite
• Can reschedule meeting for Tuesday, April 26th or have async update via TG

Monitoring

• The Block - BAYC interview ft. Vera + Leo
• Vera + Leo discussed early membership in BAYC

Proactive Press

• GameFi Pitch
• YAP finalizing pitch on XYZZY + Gmfrens partnership
• Pitching to gaming reporters

Media Opportunities

• Crypto News Podcast
• Li to join Host Matt Zahab on pod
• YAP followed up twice, waiting to hear

Speaking Opportunities

• ReImagine Conference
• Leo to speak on NFT panel
• Panel recorded 1 week ahead of conference
• April 25, 11 am PST
• Recording via zoom

AOB

• Wrap-Up Meeting
• Schedule for end of month
• Discuss highlights from YAP-Harmony partnership, discussion about future PR approach, etc.

Next Steps

Harmony Team

YAP Team

Highlights

• The BAYC Passport announcement, which included 16 pieces of coverage and a feature in Cointelegraph and Investing.com. Full coveragebook here
• ETHDenver Coverage
• Decrypt interview with Li
• CNBC Feature on Africa DAO
• CoinDesk piece mentioning H.E.R DAO
• Cointelegraph feature announcing BAYC + Harmony Passport
• CryptoNews newsjack featuring Adrian
• Two speaking slots secured for Reimagine Conference
• Sam Harrison on DAOs
• Leo Chen (to be recorded end of April)
• A brief inclusion in the Bloomberg Quicktakes Documentary on DeFi
• Multiple newsjacking commentary included in Yahoo Finance and Stockhead
• A published OpEd in BeInCrypto, authored by Leo
• 2 interviews with journalists from The Block discussing BAYC + Harmony passport scheduled for Vera

14 April

Media Monitoring

• The Block
• Leo + Vera interviewed about BAYC, potentially featured in The Block article

Proactive Press

• GameFi Pitch
• YAP crafting pitch for gaming reporters on XYZZY + Gmfrens partnership

Media Opportunities

• Reschedule CryptoNews podcast for Li
• YAP followed up, waiting for response

Speaking Opportunities

• Reimagine 2022 Virtual Conference (May 2)
• Leo will record his virtual panel between April 20th - 21st.
• Moderator of Leo’s panel will be Patrick McLain (main interviewer in the COINS series)
• CMC Global Conference (May 26-27)
• Leo's CMC Speaker App was submitted, still waiting to hear back

Events

• ETHAmsterdam (18-25 Apr)
• Who from Harmony is attending?
• Abhi is attending
• ETHCC Application (19-21 July)
• Confirming if Leo, Sam and Jack applied as speakers
• Harmony is potentially sponsoring (to check with Marie)
• World Economic Forum (22-24, May)
• Harmony potentially attending - Jose to confirm
• ETHMexico
• Harmony potentially attending - Jose to confirm

AOB

• Upcoming events Harmony’s participating in?
• Announcements?
• Harmony Scouts
• $60 million fund
• incentivizes project leaders to create with Harmony

Next Steps

Harmony Team

YAP Team

7 April

Press Room

• BeInCrypto OpEd - HERE
• Media Win!

Announcements

• XYZZY
• Pitch now scheduled for Monday 11th
• XYZZY said can push back another week if we need more time
• YAP to confirm the final go-live date
• Gmfrens.games
• PR pitchout April 18th
• Finalizing a round of funding
• Potential feature angle- The value that legacy games getting on-chain will bring
• Leverage the success of DeFi Kingdom to pitch Harmony’s L1 competence
• Explore the amount set up for grants to pitch Harmony’s interest in gamefi
• $50m grant saved up for gamefi investments
• Why? What is interesting about harmony that makes the blockchain more interesting
• Harmony has been battle-tested through Defi Kingdoms
• DeFi kingdom quests are gas-intensive- they use up 90k gas and most layers on chain don’t even get to that gas level. DeFi had to create their subchain called DFK
• Harmony is affordable and fast- Harmony’s architecture is built for this kind of high resource game. Most chains don’t use as much gas as DeFi kingdoms and Harmony drives that.
• Help the audience to understand that most on-chains can’t handle DeFi kingdoms
• It’s easy to scale on Harmony- Harmony is a sharded blockchain.
• The XYZZY game is going to be on shard 1 and Harmony is going to be able to handle the traffic...
• Harmony wants to partner with studios with intellectual property
• Positioning Harmony as the blockchain of choice as game studios look to bring legacy games on-chain.
• A unique offering- providing an *** that is integrated with Harmony
• Questions:
• Is XYZZY open to feedback on the PR?
• How much funding is GM frens getting?
• XYZZY/Gmfrens Feature
• YAP to combine announcements and pitch to mainstream (Bloomberg, Yahoo Finance)
• Coachella Update

Media Opportunities

• Crypto News Podcast with Li scheduled for April 11, 9 AM PST
• Crypto News Podcast Briefing Doc

Speaking Opportunities

• Reimagine 2022 Virtual Conference (2 May)
• Leo will record his virtual panel between April 18th-27th.
• Moderator of Leo’s panel will be Patrick McLain (main interviewer in the COINS series
• CMC Global Conference (26-27 May)
• Conference theme is "Time to Ship" with an emphasis on solutions that are being used in the market across different blockchains and ecosystems.
• Leo's CMC Speaker App was submitted, waiting to hear back

Events

• ETHAmsterdam (18-25 Apr)
• Who from Harmony is attending?
• Abhi is attending
• ETHCC Application (19-21 July)
• Confirming if Leo, Sam and Jack applied as speakers
• Harmony is potentially sponsoring (to check with Marie)
• World Economic Forum (22-24, May)
• Harmony potentially attending - Jose to confirm
• ETHMexico
• Harmony potentially attending - Jose to confirm

AOB

• Any upcoming announcements?

Next Steps

Harmony Team

YAP Team

31 March

Events link

• DevConnect (18-25 Apr)
• YAP trying to access media list
• Who from Harmony is attending? Abhi is attending
• Abhi potentially, YAP to touch base
• The Capital 2022 Virtual Conference (26-27 May)
• Conference theme is "Time to Ship" with an emphasis on solutions that are being used in the market across different blockchains and ecosystems.
• YAP is pitching Leo as a panelist to discuss Play-to-Earn, NFTs, and L1 ecosystems.
• Reimagine 2022 Virtual Conference (2 May)
• Focus on the NFT revolution and topics such as the BAYC community, utilizing IP, celebrity adoption, upcoming Metaverse land, etc.
• Pitched Leo as a speaker on the the NFT revolution and the thesis behind bringing BAYC NFTs into DeFi Kingdoms.
• EthCC Application (19-21 July)
• Confirming if Leo, Sam and Jack applied as speakers
• Harmony is potentially sponsoring (to check with Marie)
• World Economic Forum (22-24, May)
• Harmony potentially attending - Jose to confirm
• ETHMexico
• Harmony potentially attending - Jose to confirm

Announcements

• Coachella Metaverse
• Angle: How NFTs can supercharge the next wave of innovation in the music industry.
• YAP pitching to journos to attend Harmony-88rising event
• To get journos to attend and get a tour of the house.
• Discuss the intersection of NFTs and music
• YAP to contact Adrian about announcing 88rising partnership
• 1Wallet (Potential announcement once live)
• YAP to reschedule with Paola and Z
• Maybe going to market the week of Coachella

Proactive Press

• Pitched Stephen to Cointelegraph on 6 questions series
• Cointelegraph's 6-questions is a weekly series where CT asks a founder or true builder in the blockchain industry to answer 6 questions on life, the universe, and everything crypto.

Media Opportunities

• Content
• Newsjacking Leo’s NFTs on IG Commentary
• YAP pitched and monitoring for coverage
• BAYC NFT Utility & Ownership - BeInCrypto OpEd
• Harmony to review
• Explore media angles of Harmony’s 10,000 DAOs
• Interviews
• Li’s interview with BeInCrypto (Completed?)
• Podcasts
• Crypto News Podcast with Li scheduled for April 11, 9 AM PST
• Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

AOB

• Ask Adrian in chat about Coachella

Monitoring

Next Steps

Harmony Team

YAP Team

Announcements

• 1Wallet
• YAP thinks this could be a potential announcement once wallet goes to market
• Coachella Metaverse
• Harmony co-sponsoring 800-person house
• YAP pitching journalists w/ invite to visit Coachella House
• Good opportunity to reach mainstream via culture/entertainment reporters
• Angle: Converge of Crypto and Music: Harmony invests in NFTs

Media Opportunities

• Content
• Newsjacking Leo’s NFTs on IG Commentary
• YAP pitching to journalists covering NFTs
• BAYC NFT Utility & Ownership - BeInCrypto OpEd
• Harmony to review
• Explore media angles of Harmony’s 10,000 DAOs
• Li and Giv Interview pitch
• Stephen Tier 1 Interview pitch
• Interviews
• Li’s interview with BeInCrypto - Tuesday or Wednesday anytime
• Podcasts
• Crypto News Podcast with Li scheduled for April 11, 9 AM PST
• Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

Speaking Opportunities

• Speaker Application for ETHCC
• Harmony to complete and inform YAP upon completion
• Harmony to apply multiple members: Abhi, Li

AOB

• Any other announcements?

Next Steps

Harmony Team

YAP Team

HARMONY ROADMAP

March 16th

Priorities

• Decrypt Article
• Corrected Version HERE
• The journalist was very responsive, great contact for future Harmony coverage

Proactive Press

• Yahoo Finance commentary opp
• IG NFT announcement

Media Opportunities

• Content
• BAYC NFT Utility & Ownership - BeInCrypto OpEd
• $7m+ Ethdenver funding of 37 projects pitch
• Explore media angles of Harmony’s 10,000 DAOs
• Interviews
• Li’s interview with BeInCrypto - Tuesday or Wednesday anytime
• Interview pitch for Li and Giv
• Podcasts
• Crypto News Podcast with Li scheduled for April 11, 9 AM PST
• Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

Speaking Opportunities

• Speaker Application for ETHCC
• Harmony to complete and inform YAP upon completion
• Harmony to multiple members: Abhi, Li

AOB

• Coachella + Metaverse
• Great opportunity for mainstream coverage
• Feature Stories
• Any other announcements?

Next Steps

Harmony Team

YAP Team

February 2022 Deliverables:

• Tee up interviews and media placements during ETHDenver

January 2022 Deliverables:

• Schedule podcasts with 3 top channels
• Top 5 media articles covering BTC bridge launch, 1Wallet, and other product launches
• Mainstream pitch around AfricaDAO narrative

Q4 2021 Impact:

Media Highlights