📣

Yap Global

Lead
Giv Parvaneh
Next Steps

yap agenda

Media Calendar

December 2022
Today
Sun
Mon
Tue
Wed
Thu
Fri
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30
Dec 1
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Weekly Call

Coverage Book

27 April

Notes

Monitoring

  • ReImagine Conference Panel
  • The Block - BAYC interview ft. Vera + Leo

Proactive Press

  • GameFi Pitch
    • YAP pitched to gaming reporters today

Media Opportunities

  • Crypto News Podcast
    • New recording date TBD

AOB

  • Wrap-Up Meeting
    • Harmony’s Feedback
    • YAP’s Feedback

Next Steps

Harmony Team

YAP Team

21 April

Notes

**Next Week’s Meeting**

  • YAP in Barcelona for team offsite
  • Can reschedule meeting for Tuesday, April 26th or have async update via TG

Monitoring

  • The Block - BAYC interview ft. Vera + Leo
    • Vera + Leo discussed early membership in BAYC

Proactive Press

  • GameFi Pitch
    • YAP finalizing pitch on XYZZY + Gmfrens partnership
      • Pitching to gaming reporters

Media Opportunities

Speaking Opportunities

  • ReImagine Conference
    • Leo to speak on NFT panel
    • Panel recorded 1 week ahead of conference
      • April 25, 11 am PST
      • Recording via zoom

AOB

  • Wrap-Up Meeting
    • Schedule for end of month
    • Discuss highlights from YAP-Harmony partnership, discussion about future PR approach, etc.

Next Steps

Harmony Team

YAP Team

Highlights

  • The BAYC Passport announcement, which included 16 pieces of coverage and a feature in Cointelegraph and Investing.com. Full coveragebook here
  • ETHDenver Coverage
  • Two speaking slots secured for Reimagine Conference
    • Sam Harrison on DAOs
    • Leo Chen (to be recorded end of April)
  • A brief inclusion in the Bloomberg Quicktakes Documentary on DeFi
  • Multiple newsjacking commentary included in Yahoo Finance and Stockhead
  • A published OpEd in BeInCrypto, authored by Leo
  • 2 interviews with journalists from The Block discussing BAYC + Harmony passport scheduled for Vera

14 April

Notes

Media Monitoring

  • The Block
    • Leo + Vera interviewed about BAYC, potentially featured in The Block article

Proactive Press

  • GameFi Pitch
    • YAP crafting pitch for gaming reporters on XYZZY + Gmfrens partnership

Media Opportunities

  • Reschedule CryptoNews podcast for Li
    • YAP followed up, waiting for response

Speaking Opportunities

  • Reimagine 2022 Virtual Conference (May 2)
    • Leo will record his virtual panel between April 20th - 21st.
    • Moderator of Leo’s panel will be Patrick McLain (main interviewer in the COINS series)
  • CMC Global Conference (May 26-27)
    • Leo's CMC Speaker App was submitted, still waiting to hear back

Events

  • ETHAmsterdam (18-25 Apr)
    • Who from Harmony is attending?
      • Abhi is attending
  • ETHCC Application (19-21 July)
    • Confirming if Leo, Sam and Jack applied as speakers
    • Harmony is potentially sponsoring (to check with Marie)
  • World Economic Forum (22-24, May)
    • Harmony potentially attending - Jose to confirm
  • ETHMexico
    • Harmony potentially attending - Jose to confirm

AOB

  • Upcoming events Harmony’s participating in?
  • Announcements?
  • Harmony Scouts
    • $60 million fund
    • incentivizes project leaders to create with Harmony

Next Steps

Harmony Team

YAP Team

7 April

Notes

Press Room

  • BeInCrypto OpEd - HERE
    • Media Win!

Announcements

  • XYZZY
    • Pitch now scheduled for Monday 11th
    • XYZZY said can push back another week if we need more time
    • YAP to confirm the final go-live date
  • Gmfrens.games
    • PR pitchout April 18th
      • Finalizing a round of funding
      • Potential feature angle- The value that legacy games getting on-chain will bring
      • Leverage the success of DeFi Kingdom to pitch Harmony’s L1 competence
      • Explore the amount set up for grants to pitch Harmony’s interest in gamefi
      • $50m grant saved up for gamefi investments
      • Why? What is interesting about harmony that makes the blockchain more interesting
        • Harmony has been battle-tested through Defi Kingdoms
        • DeFi kingdom quests are gas-intensive- they use up 90k gas and most layers on chain don’t even get to that gas level. DeFi had to create their subchain called DFK
        • Harmony is affordable and fast- Harmony’s architecture is built for this kind of high resource game. Most chains don’t use as much gas as DeFi kingdoms and Harmony drives that.
        • Help the audience to understand that most on-chains can’t handle DeFi kingdoms
        • It’s easy to scale on Harmony- Harmony is a sharded blockchain.
        • The XYZZY game is going to be on shard 1 and Harmony is going to be able to handle the traffic...
        • Harmony wants to partner with studios with intellectual property
          • Positioning Harmony as the blockchain of choice as game studios look to bring legacy games on-chain.
          • A unique offering- providing an *** that is integrated with Harmony
    • Questions:
      • Is XYZZY open to feedback on the PR?
      • How much funding is GM frens getting?
  • XYZZY/Gmfrens Feature
    • YAP to combine announcements and pitch to mainstream (Bloomberg, Yahoo Finance)
  • Coachella Update

Media Opportunities

  • Crypto News Podcast with Li scheduled for April 11, 9 AM PST

Speaking Opportunities

  • Reimagine 2022 Virtual Conference (2 May)
    • Leo will record his virtual panel between April 18th-27th.
    • Moderator of Leo’s panel will be Patrick McLain (main interviewer in the COINS series
  • CMC Global Conference (26-27 May)
    • Conference theme is "Time to Ship" with an emphasis on solutions that are being used in the market across different blockchains and ecosystems.
    • Leo's CMC Speaker App was submitted, waiting to hear back

Events

  • ETHAmsterdam (18-25 Apr)
    • Who from Harmony is attending?
      • Abhi is attending
  • ETHCC Application (19-21 July)
    • Confirming if Leo, Sam and Jack applied as speakers
    • Harmony is potentially sponsoring (to check with Marie)
  • World Economic Forum (22-24, May)
    • Harmony potentially attending - Jose to confirm
  • ETHMexico
    • Harmony potentially attending - Jose to confirm

AOB

  • Any upcoming announcements?

Next Steps

Harmony Team

YAP Team

31 March

Notes

Events link

  • DevConnect (18-25 Apr)
    • YAP trying to access media list
    • Who from Harmony is attending? Abhi is attending
      • Abhi potentially, YAP to touch base
  • The Capital 2022 Virtual Conference (26-27 May)
    • Conference theme is "Time to Ship" with an emphasis on solutions that are being used in the market across different blockchains and ecosystems.
    • YAP is pitching Leo as a panelist to discuss Play-to-Earn, NFTs, and L1 ecosystems.
  • Reimagine 2022 Virtual Conference (2 May)
    • Focus on the NFT revolution and topics such as the BAYC community, utilizing IP, celebrity adoption, upcoming Metaverse land, etc.
    • Pitched Leo as a speaker on the the NFT revolution and the thesis behind bringing BAYC NFTs into DeFi Kingdoms.
  • EthCC Application (19-21 July)
    • Confirming if Leo, Sam and Jack applied as speakers
    • Harmony is potentially sponsoring (to check with Marie)
  • World Economic Forum (22-24, May)
    • Harmony potentially attending - Jose to confirm
  • ETHMexico
    • Harmony potentially attending - Jose to confirm

Announcements

  • Coachella Metaverse
    • Angle: How NFTs can supercharge the next wave of innovation in the music industry.
    • YAP pitching to journos to attend Harmony-88rising event
      • To get journos to attend and get a tour of the house.
      • Discuss the intersection of NFTs and music
      • YAP to contact Adrian about announcing 88rising partnership
  • 1Wallet (Potential announcement once live)
    • YAP to reschedule with Paola and Z
    • Maybe going to market the week of Coachella

Proactive Press

  • Pitched Stephen to Cointelegraph on 6 questions series
    • Cointelegraph's 6-questions is a weekly series where CT asks a founder or true builder in the blockchain industry to answer 6 questions on life, the universe, and everything crypto.

Media Opportunities

  • Content
    • Newsjacking Leo’s NFTs on IG Commentary
      • YAP pitched and monitoring for coverage
    • BAYC NFT Utility & Ownership - BeInCrypto OpEd
      • Harmony to review
    • Explore media angles of Harmony’s 10,000 DAOs
  • Interviews
    • Li’s interview with BeInCrypto (Completed?)
  • Podcasts
    • Crypto News Podcast with Li scheduled for April 11, 9 AM PST
    • Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

AOB

  • Ask Adrian in chat about Coachella

Monitoring

Next Steps

Harmony Team

YAP Team

March 24th

Announcements

  • 1Wallet
    • YAP thinks this could be a potential announcement once wallet goes to market
  • Coachella Metaverse
    • Harmony co-sponsoring 800-person house
      • YAP pitching journalists w/ invite to visit Coachella House
        • Good opportunity to reach mainstream via culture/entertainment reporters
        • Angle: Converge of Crypto and Music: Harmony invests in NFTs

Media Opportunities

  • Content
    • Newsjacking Leo’s NFTs on IG Commentary
      • YAP pitching to journalists covering NFTs
    • BAYC NFT Utility & Ownership - BeInCrypto OpEd
      • Harmony to review
    • Explore media angles of Harmony’s 10,000 DAOs
    • Li and Giv Interview pitch
    • Stephen Tier 1 Interview pitch
  • Interviews
    • Li’s interview with BeInCrypto - Tuesday or Wednesday anytime
  • Podcasts
    • Crypto News Podcast with Li scheduled for April 11, 9 AM PST
    • Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

Speaking Opportunities

  • Speaker Application for ETHCC
    • Harmony to complete and inform YAP upon completion
    • Harmony to apply multiple members: Abhi, Li

AOB

  • Any other announcements?

Next Steps

Harmony Team

YAP Team

March 16th

Notes

Priorities

  • Decrypt Article
    • Corrected Version HERE
      • The journalist was very responsive, great contact for future Harmony coverage

Proactive Press

Media Opportunities

  • Content
    • BAYC NFT Utility & Ownership - BeInCrypto OpEd
    • $7m+ Ethdenver funding of 37 projects pitch
    • Explore media angles of Harmony’s 10,000 DAOs
  • Interviews
    • Li’s interview with BeInCrypto - Tuesday or Wednesday anytime
    • Interview pitch for Li and Giv
  • Podcasts
    • Crypto News Podcast with Li scheduled for April 11, 9 AM PST
    • Podcast Pitch on Harmony BAYC Passport and the Ownership Economy

Speaking Opportunities

  • Speaker Application for ETHCC
    • Harmony to complete and inform YAP upon completion
    • Harmony to multiple members: Abhi, Li

AOB

  • Coachella + Metaverse
    • Great opportunity for mainstream coverage
      • Feature Stories
  • Any other announcements?

Next Steps

Harmony Team

Propose available times for BIC interview on 3/29 or 3/30
Complete ETHCC application for Abhi and Li

YAP Team

Chase Decrypt journo for additional corrections
Share Yahoo Finance commentary with Harmony for approval
Finalize BAYC OpEd
Continue working on pitch for Li and Giv, podcast pitch for Stephen
Sync with Adrian on Coachella + Metaverse announcement

February 2022 Deliverables:

  • Tee up interviews and media placements during ETHDenver

January 2022 Deliverables:

  • Schedule podcasts with 3 top channels
  • Top 5 media articles covering BTC bridge launch, 1Wallet, and other product launches
  • Mainstream pitch around AfricaDAO narrative

Q4 2021 Impact:

Media Highlights

Crypto: Harmony hits all-time high on Apple Pay plans; Stacks surges on Bitcoin NFTs
Crypto 2022: ‘Expect it to get even wilder’ – predictions from top industry experts | Coinhead January 1, 2022 | Rob Badman
Crypto Coin Show
BeInCrypto
DCentral
Reimagine Conference