Dates
April 15 fri - 17 sun
Lead
Adrian Robison
Claire BarthelemyLocation
Palm Springs, CA
Team
10
Tier
Duet of Culture & Technology
- Music, Sports, and literature are what bind the human spirit
- Official kick-off of Harmony partnership
- 1Wallet for all future Web3 owners
Opening Ceremony for the Metaverse
Held annually in the picture-perfect Coachella Valley, in California, the festival features a dazzling array of musical artists from many genres — from rock, to hip hop and electronic dance music —, including names like Harry Styles, Kanye, Billie Eilish.
1Wallet: 1M Active Users & Stories
Blue Metaverse & 10,000 DAO & ZK Scholars
🗓 Dates: April 14-18
🎤 Artists + Content
- Agreed # of passes for 1Wallet + Harmony Team
- Agreed emerging artists + influencers participating in house content shoot to rollout
- Media buyout possible
8 Blue Bored Apes in 3D VR
Social NFT: Living Avatar
🤘 Avengers
People Stay DatesDates | Roles & Responsibilities | |
Stephen (SF) | 4/14-4/19
[Fly] | 1. Build partnership with key music industry brands to launch products and campaigns
2. Speak and give curated group talks on vision and strategy
3. Develop partnerships for blue metaverse |
Li (SF) | 4/14-4/19
United 5614
United 1660 | 1. Meet 10 partners, musicians to onboard as NFT campaigns and 1Music DAO members
2. Help Timeless marketing campaign with partner
3. Get team to 5 curated partner events |
Zi (SF) | 4/14-4/19
[Fly] | 1. Launch 1Wallet on App Store
2. Work with our music partner to plan out next product launch
3. Activate 10 influencers for 1Wallet and 1Music DAO |
Essa (WY) | 4/14-4/18
[Fly] | 1. Post 1 idea for activation campaign proposal for future music events
2. Confirm travel, food, accommodations, festival tickets for 10 team members
3. Ensures 10 attendees writes their deliverables and achieves them |
Matty (LA) | 4/14-4/18
[Drive] | 1. Seek out 3 side events to curate experiences for attendees
2. Post 1 idea for activation campaign proposal for future music events
3. Meet with 5 potential 1Music DAO partners |
Paola (NY) | 4/14-4/19
[Fly] | 1. 1Wallet W.E.S.P.A.
2. Work with our music partner on Q2 GTM
3. build relationship w/ label executives WESPA = 1️⃣ Waitlist conversion 2️⃣ Events 3️⃣ Social Media 4️⃣ Paid advertising 5️⃣ Ambassadors seeding |
Adrian (LA) | 4/14-4/18
[Drive] | 1. Grab opportunity moments, b-roll, etc where allowed (very limited)
2. Meet 3 new people from our existing partnerships and express celebratory greetings
3. Develop a deep understanding and rapport of our partners to develop future paths forward |
Danny (LA) | 4/14-4/18
[Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Gather/film footage for video or reel
3. Take 10 photos for IG/socials |
Sammy (LA) | [Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Facilitate meeting of principals
3. Oversee partnership objectives |
George (LA) | [Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Onboarding mega-influencers, stars and personalities to the 1 Wallet
3. Introducing potential strategic partnerships |
Budget
- Digital activation $XYZk - Digital activations, digital merch, physical merch, wristbands
- Goal: XYZ users/downloads
- Cost per user: $5
Daily Highlights
- April 15, Friday: Coachella Day 1, TBD
- April 16, Saturday: Coachella Day 2, TBD
- April 17 Sunday: Coachella Day 3, TBD
