April 15 fri - 17 sun
https://harmony.one/coachella
Palm Springs, CA
Duet of Culture & Technology
- Music, Sports, and literature are what bind the human spirit
- Official kick-off of Harmony partnership
- 1Wallet for all future Web3 owners
Opening Ceremony for the Metaverse
Held annually in the picture-perfect Coachella Valley, in California, the festival features a dazzling array of musical artists from many genres — from rock, to hip hop and electronic dance music —, including names like Harry Styles, Kanye, Billie Eilish.
1Wallet: 1M Active Users & Stories
Blue Metaverse & 10,000 DAO & ZK Scholars
🗓 Dates: April 14-18
🎤 Artists + Content
- Agreed # of passes for 1Wallet + Harmony Team
- Agreed emerging artists + influencers participating in house content shoot to rollout
- Media buyout possible
8 Blue Bored Apes in 3D VR
Social NFT: Living Avatar
🤘 Avengers
People Stay DatesDates | Roles & Responsibilities | |
Stephen (SF) | 4/14-4/19
[Fly] | 1. Build partnership with key music industry brands to launch products and campaigns
2. Speak and give curated group talks on vision and strategy
3. Develop partnerships for blue metaverse |
Li (SF) | 4/14-4/19
United 5614
United 1660 | 1. Meet 10 partners, musicians to onboard as NFT campaigns and 1Music DAO members
2. Help Timeless marketing campaign with partner
3. Get team to 5 curated partner events |
Zi (SF) | 4/14-4/19
[Fly] | 1. Launch 1Wallet on App Store
2. Work with our music partner to plan out next product launch
3. Activate 10 influencers for 1Wallet and 1Music DAO |
Essa (WY) | 4/14-4/18
[Fly] | 1. Post 1 idea for activation campaign proposal for future music events
2. Confirm travel, food, accommodations, festival tickets for 10 team members
3. Ensures 10 attendees writes their deliverables and achieves them |
Matty (LA) | 4/14-4/18
[Drive] | 1. Seek out 3 side events to curate experiences for attendees
2. Post 1 idea for activation campaign proposal for future music events
3. Meet with 5 potential 1Music DAO partners |
Paola (NY) | 4/14-4/19
[Fly] | 1. 1Wallet W.E.S.P.A.
2. Work with our music partner on Q2 GTM
3. build relationship w/ label executives WESPA = 1️⃣ Waitlist conversion 2️⃣ Events 3️⃣ Social Media 4️⃣ Paid advertising 5️⃣ Ambassadors seeding |
Adrian (LA) | 4/14-4/18
[Drive] | 1. Grab opportunity moments, b-roll, etc where allowed (very limited)
2. Meet 3 new people from our existing partnerships and express celebratory greetings
3. Develop a deep understanding and rapport of our partners to develop future paths forward |
Danny (LA) | 4/14-4/18
[Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Gather/film footage for video or reel
3. Take 10 photos for IG/socials |
Sammy (LA) | [Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Facilitate meeting of principals
3. Oversee partnership objectives |
George (LA) | [Drive] | 1. Post 1 idea for activation campaign proposal for future music events
2. Onboarding mega-influencers, stars and personalities to the 1 Wallet
3. Introducing potential strategic partnerships |
Budget
- Digital activation $XYZk - Digital activations, digital merch, physical merch, wristbands
- Goal: XYZ users/downloads
- Cost per user: $5
Daily Highlights
- April 15, Friday: Coachella Day 1, TBD
- April 16, Saturday: Coachella Day 2, TBD
- April 17 Sunday: Coachella Day 3, TBD
Weekly Meeting Notes
Research
Crypto exchange FTX is launching a gaming unit to drive token adoption
Crypto exchange FTX is launching a new team focused on driving cryptocurrency and non-fungible token (or NFT) adoption in the gaming world, according to a Bloomberg report. The initial offering from the new gaming unit will reportedly be a "crypto as a service" platform through which game publishers can launch tokens and provide support for in-game NFTs.
www.theverge.com
How The Coachella Music Festival Is Using NFTs And Blockchain
The Coachella Valley Music and Arts Festival will see 250,000 festival-goers gather at the Empire Polo Club in Indio, California, to watch some of the most prominent musicians and artists perform. For the first time, you can now get festival passes and memorabilia as NFTs.
www.forbes.com
The 5 Biggest Event And Exhibition Trends In 2022
The events and exhibition industry has gone through a massive transformation over the past few years, and they faced the challenges of a global pandemic. Here we look at the key trends that will further transform the industry going forward.
www.forbes.com
