Coachella ๐Ÿ‘ฉโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ
๐Ÿ™Œ

Coachella ๐Ÿ‘ฉโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

Dates
April 15 fri - 17 sun
Lead
Adrian RobisonClaire Barthelemy
Location
Palm Springs, CA
Team
10
Tier

Duet of Culture & Technology

  • Music, Sports, and literature are what bind the human spirit
  • Official kick-off of Harmonyย partnership
  • 1Wallet for all future Web3 owners

Opening Ceremony for the Metaverse

Held annually in the picture-perfect Coachella Valley, in California, the festival features a dazzling array of musical artists from many genres โ€” from rock, to hip hop and electronic dance music โ€”, including names like Harry Styles, Kanye, Billie Eilish.

๐Ÿ—“ย Dates: April 14-18

๐ŸŽคย Artists + Content

  • Agreed # of passes for 1Wallet + Harmony Team
  • Agreed emerging artists + influencers participating in house content shoot to rollout
    • Media buyout possible

8 Blue Bored Apes in 3D VR

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Social NFT: Living Avatar

๐Ÿค˜ย Avengers

๐Ÿ‘ช
People Stay Dates
Dates
Roles & Responsibilities
Stephen (SF)
4/14-4/19 [Fly]
1. Build partnership with key music industry brands to launch products and campaigns 2. Speak and give curated group talks on vision and strategy 3. Develop partnerships for blue metaverse
Li (SF)
4/14-4/19 United 5614 United 1660
1. Meet 10 partners, musicians to onboard as NFT campaigns and 1Music DAO members 2. Help Timeless marketing campaign with partner 3. Get team to 5 curated partner events
Zi (SF)
4/14-4/19 [Fly]
1. Launch 1Wallet on App Store 2. Work with our music partner to plan out next product launch 3. Activate 10 influencers for 1Wallet and 1Music DAO
Essa (WY)
4/14-4/18 [Fly]
1. Post 1 idea for activation campaign proposal for future music events 2. Confirm travel, food, accommodations, festival tickets for 10 team members 3. Ensures 10 attendees writes their deliverables and achieves them
Matty (LA)
4/14-4/18 [Drive]
1. Seek out 3 side events to curate experiences for attendees 2. Post 1 idea for activation campaign proposal for future music events 3. Meet with 5 potential 1Music DAO partners
Paola (NY)
4/14-4/19 [Fly]
1. 1Wallet W.E.S.P.A. 2. Work with our music partner on Q2 GTM 3. build relationship w/ label executives WESPA = 1๏ธโƒฃ Waitlist conversion 2๏ธโƒฃ Events 3๏ธโƒฃ Social Media 4๏ธโƒฃ Paid advertising 5๏ธโƒฃ Ambassadors seeding
Adrian (LA)
4/14-4/18 [Drive]
1. Grab opportunity moments, b-roll, etc where allowed (very limited) 2. Meet 3 new people from our existing partnerships and express celebratory greetings 3. Develop a deep understanding and rapport of our partners to develop future paths forward
Danny (LA)
4/14-4/18 [Drive]
1. Post 1 idea for activation campaign proposal for future music events 2. Gather/film footage for video or reel 3. Take 10 photos for IG/socials
Sammy (LA)
[Drive]
1. Post 1 idea for activation campaign proposal for future music events 2. Facilitate meeting of principals 3. Oversee partnership objectives
George (LA)
[Drive]
1. Post 1 idea for activation campaign proposal for future music events 2. Onboarding mega-influencers, stars and personalities to the 1 Wallet 3. Introducing potential strategic partnerships

Budget

  • Digital activation $XYZk - Digital activations, digital merch, physical merch, wristbands
  • Goal: XYZ users/downloads
  • Cost per user: $5

Daily Highlights

  • April 15, Friday: Coachella Day 1, TBD
  • April 16, Saturday: Coachella Day 2, TBD
  • April 17 Sunday: Coachella Day 3, TBD

Weekly Meeting Notes

Research