Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
Developers feed users and users feed developers. Hackathons are still key to obtaining and retaining good talent. Sponsorship is preferred over own events because, at this stage, clubbing with other products get us strong coverage - which isn’t as easy to obtain otherwise. Social media continues to be a requirement to participate in the overall crypto ecosystem.