Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
I echo Adrian, though also see a great deal of value in hosting our own events (in tandem with social media campaigns) and promoting scholars to come and build at our events.