Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
Social media (advertising?) can lead to raising awareness with millions of new people, if done well. Hackathons can be great and lead to engaging and possibly onboarding some great project teams. Scholars are great but hard to measure and I don’t see this leading to high engagement.