Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
Don’t know what “social media” entails - influencers? Content? Products, Purpose, and PR are the three pillars which would drive engagement, along with some web2 marketing.