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Erin McMahon

Hours
10
Expertise
Marketing, Creatives, Advertising
Mentor
Zi Wang
Day ONE
February 4, 2022
End Date
Presence
Partner
Telegram

๐Ÿƒ๐Ÿผโ€โ™€๏ธย Erin McMahon

  • DRI = 1 Wallet promotion and growth strategy across digital channels
  • Bio: @Erin McMahon has worked in tech marketing for over fifteen years. Her experience includes time at startups and large tech companies including Google, Facebook, Twitter. She loves to run and is passionate about behavioral economics, education innovation, and sports (specifically, Duke basketball). She currently resides in North Carolina with her husband and 6 month old son.
  • march 2022 deliverables
    • Drive 1wallet user base from 100 to 10K (10K through April)
      • acquisition and onboarding messaging
      • nurture initiatives
    • Oversee content strategy, implementation and execution
    • Marcomms/Positioning/CRM - provide positioning, communication and execution for 1wallet
    • Develop and track GTM strategy for growth -
  • collaborators (Michelle, Claire, Estie, Hochung, Paola)

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