Developing comprehensive strategies and identities that support 1-of-1 brands in their most worthwhile pursuits & preparing the messaging for culture-makers in web3, DAO culture, and the NFT space!
Chak Raam is a father, a healer, brand strategist, and a thought-leader paving the way in marketing, educating, and onboarding community members into the web3 space. Starting his marketing projection in 2013 - in the humbling door to door industry - Chak worked himself up to the top 5% of the door-to-door home-security salesman in the U.S. Always looking for growth, he started his first digital marketing agency “Detex Creative LLC” in 2017, and despite not owning a laptop at the time of launch, he generated $100k in revenue within 6 months.
After being introduced to CBD in 2019 Chak opened “#Hashtag Hemp Canna-Boutique” in Dallas, TX. In their first year they received “Best CBD in Dallas from multiple notable Dallas area publications including the “Dallas Observer”.
After Covid obliterated the industrial-hemp market, Chak turned his attention and experience to crypto and began consulting smaller projects on market strategy. In March of 2021 he was recruited by Garrick Hyde-White (CEO of Blockchain Marketing LLC) to be a partner at the B.M.A. Where he currently serves as C.M.O, and touting an impressive resume over the past year, that includes skillfully executing the brand and marketing strategy for NFTLA.
His focus for this year is now doing his part in aiding the DAO OPs team in re-designing the DAO program for Harmony ONE, using his project management mastery to create the necessary processes that’ll make Harmony synonymous with the word “DAO”. He’s worked diligently with @Devin P. Marty @Sam Harrison and the DAO ops team as head of on-boarding to introduce 1DAO in Q3, and is proactively serving as a signatory aiding @Matty McDonald with
Though his most desired goal is the creation of a Decentralized Marketing & Branding Agency (D.A.M.B.A), that’ll finally give Harmony a full scale full-service marketing and branding solution worthy of a multi-billion dollar protocol. A much needed component, if ONE is to become a industry guiding thought-leader during this: “The Year Of The DAO”.
Over my well-rounded career in marketing and brand development, I’ve built top brands in a wide range of industries ranging from the energy sector to the industrial-hemp niche. Through a unique collection of life experiences, including homelessness and serial entrepreneurship, I’ve matured into a champion of education and empathy within the web3 community. Since entering the web3 space I’ve engineered marketing strategies and activations for protocols like Lumenswap on the Stellar blockchain, and sold-out projects like Wooshi World. Most recently I designed and developed the brand identities and strategies for “NFTLA” and Edge of NFT’s upcoming NFT launch “Living Tree NFT”. Additionally, as the C.M.O of Blockchain Marketing LLC I played a heavy role in coordinating and co-creating the top NFT events of 2021-22 including NFTnyc and Decentral Miami.
Education: I graduated as a sophmore at Fossil Ridge High School in Fort Worth, TX (while homeless) Throughout multiple industrys I’ve worked my way to the top of the coveted opinions lists because of my life long obsession with learning, and a deep distain for colleges. I pride myself on being a self-taught expert in marketing and brand development
DAOs: Basic DAO (signatory) D.A.M.B.A DAO (Founder)
Purpose: In life my purpose is to help 1000 Healers and Teachers heal themselves. Essentially, aiding them in cleansing their pallet so that their gift may reach its full capacity. In my path with Harmony it is to extend the loving web3 enviroment indicative of Harmony ONE throughout the web3 space. Using effective marketing and branding to elkevate and edify the culture and foresight of the Harmony Ecosystem
Q2 2022 Goals
Primary Focus: DAO Onboarding & 1DAO Brand Development
✅ Create a “Proof of Knowledge” Gamified Educational Experience for all DAOist Onboarding to Harmony Ecosystem
Secondary Focus: Branding & Marketing Strategy
June 2022 Deliverables:
Marketing & Ecosystem Growth
- Analyze Development Costs & Collaborators
- Develop Dev Targeting Strategy
- Targeted Funnel Wireframe
- 🙅🏾♂️Chak Raam 🌳: 🏦Analyze Development Costs & Collaborators , Develop Dev Targeting Strategy , Targeted Funnel Wireframe
May 2022 Goals and Deliverables 100% 90% 100%
Focus: DAO Onboarding
🤠 Chak Raam 🌲: Social Learning Guides (5) for 1DAO Core Tools, Develop 1DAO Brand & Adoption Strategy, Onboard 10 Contributors to BasicDAO 100/90/100%
April 2022 Goals and Deliverables 100% 100% 100%
Focus: DAO Onboarding
- Produce First Guide Book For “Proof of Knowledge”1DAO Onboarding - Develop first guide book for Harmony DAO Onboarding for fore Level 1 (90%)
- Recruit 2-3 DAO Tools for Developing “Proof of knowledge” platform for 1DAO Onboarding Program (95%)
- Brand Development DAO Ops Messaging & Audience - (75%)
Cultural Self Assessment
conversation turn taking
Rate 1 - 10 with 10 being the best
disconfirm own beliefs
Prior to entering NFT niche I had no love for them believed they were a fad, much like everyone else. Once I offered a chance and fully immersed myself in a authentic engaging NFT community the rabbi hole and enmsuing progression of my current hard core beliefs in the space were past rapid.
self-aware & articulate
share a drink
spend 10 hours daily together
nurture & mentor
make everyone shine
people over process
dare to disagree
obsess over details
hungry & foolish
share the mission
optimistic about flying off a cliff
your 50-year dream
consistent with own actions
make tough decisions
top 1% superstar
relevant to our needs
accomplish important work
activity < productivity
thrive in chaos
Contributing Projects & Relevant links: