$25k budget
Goal: “This is what Zi means when he says social.”
Theme: To show the thread of connection between various communities through 1Wallet transactions. Similar to “The Lifecycle of a Dollar” and seeing how a dollar is used as it changes hands
Why: The thread of connection narrative not only shows the features of the wallet, it also highlights the idea of n2 (n-squared - value being passed exponentially), an idea central to blockchain.
Tagline: “Send It.” Rooted in extreme sports culture, the term comes from encouraging your friends to land a trick by saying “Send It” or even “Full Send” (the original term it stems from)
Rough Outline
- Two teen skateboarders (the sport transcends generations)
- Teens both make a proposition, sending money in exchange for landing a trick
- “If you land this trick, I’ll send you 1000 ONEs”
- Teen A’s dog is in the shot (1Wallet Mascot)
- Teen A rolls up, Teen B yells “Send it”
- Teen A Lands trick
- Teen A with hand out says “Send it”, implying that Teen B owes him 1000 ONEs
- Cut to: GenZ pizza party at house - an activity that is universal
- One of the friends is the skateboarder from the last scene (Teen B)
- We focus for a second on one of the female friends (for next scene)
- Split the bill via chat
- You hear one of them say “Send It”
- Cut to: One of the female friends from the pizza party walks to a festival entrance
- Use green screen or projector to key in festival crowd from beyond the entrance
- She’s texting in the app, you see some text that say “I have a pass for you”
- She types “OMG” (new text) “SEND IT”
- NFT appears in text chat
- We see over her shoulder, we can see on her phone “NFT Festival Pass” with QR Code underneath
- She scans to reveal green light (similar to Coachella)
- We see her cheering in crowd
- We see DJ getting hype (green screen or projector)
- Cut to: DJ backstage alerts fans of airdrop
- Backstage, push notifies everyone in chat
- His manager is in the room (George?) and yells “Send itttttttttt”
- Cut to: Kid in Korea (or any foreign country) gets airdrop in his apartment
- We see Korea exterior shot
- Gets NFT via Chat
- Kid is with his friend, says “I want one!” in Korean
- Kid grabs his friends phone, sets up 1Wallet with two clicks
- Friend says “Send it” in Korean
- Korean Friend gets his NFT in his new wallet
- Cut to: Cut to Korean Friend setting up wallet, customizing avatar, buying NFT from an artist across the globe
- Close up, we see a Latino graffiti artist across the globe getting ONEs for the purchase of the avatar (we see something like “you got ONEs”)
- Zoom out, we find we is currently doing a big AR-Graffiti piece
- He finishes the piece, then mints it
- Cut to: Skateboard kid (Teen A) from original scene wants to buy that same digital graffiti with his original prize money
- Skateboard says “send it”
- Skateboarder is seen skateboarding into the sunset with his dog (the mascot) and his friend (Teen B)
- Cut to Send It logo animation
END
Focus on these features:
Send love
Send well wishes
Send package
Send emotion
Send video chat
Send zoom invite link
Send discord invite
Send IRL gifts
Send someone groceries
Send invite
Send Emojis
Send Stickers
Send GIFs
Sending a token is as easy as sending a text
Send is more culturally significant in the past 30 years
It wasn’t that big of a deal before then
Now it is engrained in our culture
Journey of a dollar
Journey of a token
Can we pass off the “send (action)” by doing a ronin half circle move to show the hand off of assets?
Ellie Golding - Lights Bassnectar Remix
Jay Rock - WIN
Lean On - Major Lazer
You and Me - Flume Remix
MAKE A VIDEO OF THE THINGS YOU DON’T WANT TO SEND