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| Name | NFT Offering | Live-Capture | Monthly Users | Monthly Volume/Sales |
|---|---|---|---|---|
Token Proof (token security innovation)
For Table:
Monthly Volume/Sales
Yearly Volume/Sales
Monthly Users
NFT offering
Live-Capture
Personalized Moment (artist calls you out on stage during performance). Auction it off.
Post-pandemic fans all over the world are back flocking to their favorite venues to bring their favorite artists’ soundtracks to life. However, in our Instagram world fans are equally compelled with showing off who they’re with and what they’re doing. Social media posts at concerts are a staple in our summer feeds. A Silicon Valley startup seeks to take these moment captures to the next level.
Mint the Moment (MTM), a spinoff company cooked up from the Harmony blockchain team, looks to give creators and fans immutable unforgettable experiences. For a $100 ticket add-on, fans will be able to purchase a limited amount MTM packages. Each package includes one 15-second candid video from the artist and a voucher code that enables the fan to record a 15-second video or take a photo. 90% of MTM package revenue goes to the artist, with MTM taking a 10% fee. The artist’s video will be filmed either before, during or immediately after the concert. However, there’s a catch! There are three tiers of rarity for each video: Common, Rare or Legendary. For example, the Common tier can be a video during the set on stage. A Rare tier can be footage from the dressing room. Legendary tier can be a signature moment, like Machine Gun Kelly climbing the rafters, or Tyler the Creator calling out his fans. Fans don’t know which tier they’ll receive until after the show and then have the opportunity to sell their moment NFTs on the secondary market, with royalties going back to the artist.
The fan’s video can be initiated at any time when the fan visits the Mint the Moment web app and enters their voucher code. Fans can choose when they want to begin recording and are prompted with countdown to ensure they and their friends are ready to immortalize their moment on the blockchain. Once the countdown ends, fans record a 15 second video in which the video is immediately minted upon completion. Fan videos are also subject to tiering, with Common tiers captured unfiltered, Rare with a special frame, and Legendary tiers containing AR effects. Fans are then able to share this 1/1 moment on a social media outlet if they so choose.
All artist and fan videos can be claimed as an NFT at the fans leisure after the concert. All videos are displayed at an event-designated public NFT collection on the MTM website, providing a collective of moments characterizing each specific event. These collections also serve as a marketplace, allowing fans to buy and sell moments from iconic events, with royalties on the sales going back to the fans who minted and the artists who performed. MTM NFTs can also be cross-listed on on popular exchanges such as OpenSea and Rarible.
“We’re looking to make concert experiences even more unique and unforgettable for fans and artists. We believe artists will enjoy a novel connection with their fans along with an additional revenue stream. We think fans will love capturing the hype and surreal atmosphere of concerts, while providing a marketplace for genuine moments in time,” Founder Demetre Gostas explains.
Mint the Moment seeks to disrupt the saturated content share economies of TikTok, Instagram and Snapchat. In a world where content capture is free and just a click away, MTM is betting there will be a demand to make content more exclusive.
“Everybody is recording content at concerts, almost to a point where we actively skip through these videos on our friends’ stories,” Demetre contested. “However, when we’re there in the crowd, we can’t help but try a capture those moments because they truly are euphoric. We hope MTM helps give these moments more standalone meaning in NFT form and elevates the content from the sea of media on common social platforms.”
Mint the Moment is looking to bring traction and credibility to an embattled Harmony chain that recently suffered a 100 million dollar bridge hack. The sub-cent fees and 2-second transaction finality on Harmony still provide attractive tooling for consumer-facing products looking to scale.
The MTM team has a tall task ahead but attempting to infiltrate the $24 billion concert ticketing industry with utility NFTs seems like a compelling place to start.