Sef Wallet - Marketing

We got approval for $50K in $ONE earmarked for airdrop/marketing Sef Wallet to target 100k wallets!

Airdrop

Currently, to create a wallet requires 0.20 which is a chicken and the egg problem. It will be addressed in two ways: skipping the create wallet until user deposits. See tweet

Secondly, we will have a stash of airdrops to reward users (2 ONE each) for retweet, follow to gain the reward.

Contests

Follow, retweet contests using. Possible bi-weekly, $100 per campaign & scale up with more followers.

NFT

In preparation for NFT launch:

  1. We spin up NFT profile contest among artist, and have community vote on it.
  2. Giveaway for Alpha tester ( a badge NFT)
  3. Mascot art or MEME contest.

Translation

App translations & review by community.

Ambassador

Work with top Sef & $ONE fan to help us all grow together. Paid for new followers.

Discord

As the app gets bigger, we need community help onboard new members.

Reserve

Half of the funds should last for 6 months, and the remain will be left in reserve to support anything that may go viral or works really well.

Overall Budget

Airdrop
20%
Contests
6%
NFT
10%
Translation
1%
Ambassdor
3%
Discord
5%
Reserve
55%