The best part of ETHRio was perspective. You really leave that place seeing how much bigger this thing called Web3 is. These are the people that will be affected most by it, and we need to double down on our efforts to empower regions like this.

@Adrian Robison

The worst thing about ETHRio was the logistics. The venues were in nice buildings that were far from the hotels. Traffic was pretty bad to and from. All that being said, the venues were beautiful.

Absolutely. This team really does care. Two things I would work on: Get multiple points of view as far as scouting activation locations. While our hotel activations were awesome, I feel it’s the easy way out. A more memorable experience would be to do proper scouts, either in person or via proxy. The second thing I would work on is the connective tissue of the events. Each event needs to have a purpose and have a connecting fiber to the next. That aside, I really do think that our events team is top notch from an operational standpoint and they really care about leaving each event with knowledge of how to make it better the next time around. The main things are that I think the creative could use a tad bit more investment.