2022Q3 (double down in bear market)
2022Q4 (end of typical crypto cycle)
2023H1 (end of typical macro cycle)
2023H2 and beyond
To bootstrap aggressively while sustaining long-term growth, how early should we spend all of our funds?
Double down in the bear market - stay focus and develop the appropriate infrastructure and technology (based on the chosen strategy). Then, follow through with marketing, PR including social media. Training and user education made easy is extremely important for successful on-boarding. Because of the bear market - be selective about projects. Invest in the right talent and build strong partnerships. Cross leverage when necessary. I.e. if funding scholarship program - get the benefit of scholars helping to become ambassadors of Harmony, promote on social media, write Medium articles about Harmony, participate in Hackathons, winning projects to be given grants to build on Harmony, etc. Also, potentially have scholars be very targeted on builders, and journalists (so they can write about their positive experience). In this case - one particular spend (i.e. in scholarship programs) achieves multiple objectives.