Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
Build first (hackathons) but with a focus on recruiting those teams. Sponsor events so our team can provide thought-leadership and keep the larger network appraised of our skill and smarts. Allow for Harmony to come together from time to time to just be Harmony and share our learnings and best practices. If we continue to do scholars - make sure there is a commitment and make sure that there is follow-through (no double dipping, focus on tech / web3 centric goals)