Social Media ($10M annual for engaging 1M)

5

*Name

🎤Matt

Hackathons ($5M for 10K)

35

Own Events ($4M for 10K)

20

Scholars ($5M for 5K)

10

Sponsorship ($1M for 50K)

30

To reach the next million users, how to split among the distribution channels?

Everything has value, but we need to do a better job of defining that before investing. Hackathons - my top choice, as we want builders/projects. But sponsoring for the sake of brand recognition means little, and if we don’t ensure they actually build on Harmony, then we are essentially giving money for builders to build their projects on other chains. Also, we need to make sure they are building projects that directly serve our ecosystem and are in line with our areas of focus.