Social Media ($10M annual for engaging 1M)

15

*Name

💿Kelly

Hackathons ($5M for 10K)

15

Own Events ($4M for 10K)

15

Scholars ($5M for 5K)

25

Sponsorship ($1M for 50K)

30

To reach the next million users, how to split among the distribution channels?

The first question to ask is who we’re trying to reach, and then we should determine the roadmap to reach them. I question why other forms of engagement/visibility aren’t considered? Partnerships, PR, other marketing platforms, budgets to produce content, targeting visibility at well-respected conferences, podcasts, and events. Social media is important, but it doesn’t necessarily need a large percentage of the marketing budget - that would be determined after the audience is defined.