Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
Own events like 1-3 day conference with substance including technical talks, pannels, demos, announcements, etc, with sufficient marketing can help us make Harmony brand stronger. We should keep the social engagement ongoing, many are under-estimating this, but if we drop the ball (especially in the crypto space), it won't take longer to lose traction. Sponsorship and hackathon efforts are on track. We need to be more selective in terms of our scholors program.