Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
I’d love to see metrics on how hackathons and scholars have resulted in impact; lacking these, I’d put them at lower priority. Use social and events to promote progress and partners, and sponsorships to tell the story and vision