Social Media ($10M annual for engaging 1M)
Hackathons ($5M for 10K)
Own Events ($4M for 10K)
Scholars ($5M for 5K)
Sponsorship ($1M for 50K)
To reach the next million users, how to split among the distribution channels?
As a content creator, I believe social media is huge for connecting with the masses, however we need to improve on a more cohesive and focused brand messaging for this to properly work. I believe that doing hackathons in conjunction with our own events would be great for our ecosystem because we get to meet and work with builders, and also for our brand culture, by connecting with community through events. Additionally, we should continue to sponsor scholars for conferences because they aid with community engagement, brand presence, and potential projects to add to our ecosystem.