Updated Launch Plan

Domains

Successful Launch Metrics

North Star (March 31)

$100k in Sales (USD)

Signposts

Week (Feb 13-17)
Week (Feb 20-24)
$$ from Sales
0
# of Sales
0
On-Chain Tx Vol.
263k
Conversion Rate
0%

User Guide (Theo, Alaina)

Web 2 (from no wallet → domain purchase) [3/4]

Web 3 (metamask → domain purchase) [0/1]

  • Metamask to Collectible Domain

Documentation (Theo)

Press Release

Sell .country, .1, .1.country to web2 + web3 users

Explain ENS and Unstoppable, why is Harmony’s .country the better option

Advantages of .country, .1, .1.country

Multichain Name Service web3 advantage with (.eth.country, .bit.country, .x.country, etc.)

Blog

Social Post

V1 Product (Features) (Abhinav)

V1 Product (Sales) (Theo + Abhinav)

Price Model

$$ per domain ✅

length of registration ✅

(3-months)

Analytics (Julia)

source page

duration of visit

links clicked (how they left)

conversion

UI/UX (Theo + Alaina + Abhinav)

.country logo ✅

same style/coloring as .1 logo

.country register page

.country/home

.country/new