🚀

1.country Launch Plan (DRAFT)

Distribution Post Launch

Integration

  • Ecosystem
    • Timeless
      • Target Top Communities
        • “need a domain accessible from any browser”
        • post once a day
          • give ONE to users for 10+ character domains
          • ~$1 worth of ONE
    • Give 10, 10+ Character domains to each community
      • Defira
      • Mars Colony
      • Mtopswap
  • Media
    • DappRadar → Theo
      • give 10, 10+ character domains to give to the community
        • DM sent for monthly article to cover 1.country
          • Monthly article will feature 1.country
        • DM sent inquiring about airdrop/affiliate opportunity
    • Messari → Theo
      • Will be featured in monthly report

Affiliates/L2E

  • Layer 3 → Li
  • Rabbithole → Theo
    • Message sent (Twitter)

PR

  • John → Kush
  • ICO drops → Theo
    • Telegram Message sent

Schedule

Release:

Available now: 5+ character domains

Twitter:

  • Image Teaser Wednesday 3/15 (just an image, no description)
    • image
  • Introduction Tweet Friday 3/17
What Is 1 country?.mp43303.8KB

Channels

Platform
Distribution Method
Content Type
Frequency
Reddit (communities/general public)
- Main Reddit
- Long-form Posts (full announcements/ updates)
Weekly
Twitter (General Public)
- Main Twitter
- Posts/Threads (stats, community highlights, vision)
Daily
Discord (Active Members)
- Gated Channel Access (Rarity Based) - General Domains Channel
- Announcements + Answering Questions
Daily
Telegram (Engaged Members)
- Gated Channel Access (Rarity Based)
- Announcements + Answering Questions
Daily

Partners (@Theo Perisic)

Partner
Campaign
Timeless
Feature on “Discovery” tab Red Packet drops
Alaina
TGI-Dreams
Buy domain, share
Alaina
Footprint ✅
Retweet
Theo
@alexcfootprint
Swft ✅
Retweet
Theo
@rambledefi
Validators
Display on Twitter profiles Twitter Thread and Newsletter Feature
Theo
Validator Message
10 Validators for testing/feedback
Theo
Defira / Tranquil
Bonfire mention
Theo
@OxGoten
MtopSwap ✅
Retweet
Theo
@OxAlexander88
Mars Colony ✅
Retweet
Theo
@eugenefinch
FuzzFi ✅
Retweet
Theo
DC: Otis | Fuzz.Fi #5709
Messari ✅
Ask if they can feature us on their “Feed" on Monday 3/20
Theo
CoinMarketCap
Theo
Kilopi ✅
Retweet
Theo
@kilopi3142
Stably ✅
Retweet
Theo
@matthewtbarrett
Pulsar ✅
Retweet
Theo
@mattradominski_PULSAR
MetaBlox
Retweet
Theo
@AIbutBlockchain
Galaxii ✅
Retweet
Theo
@Foreignbuffett
Moon Robots
Retweet
Theo

Publish

  • Monday, March 20 at 10am EST / 7am PST: Press Release (@Li Jiang)
  • Monday, March 20 at 10am PST: Newsletter (@Alaina Furstenberg)

Other Ideas

  • Post on ProductHunt
  • 10k exclusive launch (domains 0000-9999)
  • Auction releases for specific domains
  • Twitter giveaway
    • Like, retweet, tag 1 friend for a chance to get a * domain (we can decide on the specific length later)
  • Weekly prizes for Best Domains (could be $250+)
    • Then we have 3 1-month campaigns where the top 3 winners for each month get something (i.e. their domains paid for a year)
  • “Golden Ticket” purchasing aspect: 1 exclusive domain ties to one of our apes
    • this is dependent on our plan for the apes that we own, but an option to incentivize domain purchases would be to tie a random domain (from a raffle of all domains purchased) and a luck holder would win a bored ape