- 30%, $2.11T, Apple, App Store
- 75%, $20.2B, Roblox
- 30%, Cameo
- 5%, $1.50B (peak $4.0B), Patreon
Mostly middlemen: Take rates, vigs, and rakes
A take rate / vig / rake / commission is the percentage a middleman receives for connecting two or more parties. Take rate = Net Revenue / Gross Merchandise Volume Factors include: In a vacuum void of competitive dynamics, intermediaries that facilitate frequent, lower-cost transactions tend to charge a higher take rate, like Uber.
Marketplace take rates factors
When evaluating any business, it is important to understand how much value it creates and how much it captures. This is especially true of platform and marketplace businesses. While platforms that take off often create a lot of value, they "capture" that value at very different rates.
The Creator Economy Tech Stack: 160+ Apps, Tools, and Platforms Powering Creator Businesses
The rise of the creator economy promises budding influencers and entrepreneurs-to-be more than the opportunity to create content. Instead, it extends the idea of earning a living or building a business. Many creators have drafted the audience-to-business blueprint, laying out the steps for influencers to find financial independence.
The New Personal Website Isn't Really a Website at All
Like a lot of singers, Piper Rockelle has a link at the top of her TikTok profile page where her over 8 million followers can check out her music. But instead of sending them to YouTube or Spotify, the link opens up an external landing page crammed with a little bit of everything.
Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth - Above the Crowd
(*) Benchmark is/was an investor in companies labeled with the asterisk. In 1776, Adam Smith released his magnum opus, An Inquiry into the Nature and Causes of the Wealth of Nations , in which he outlined his fundamental economic theories.
TI Creator Economy: A Table of Tipping Take Rates; Cameo Gets a New Rival
Online tipping has quietly exploded over the last two years as social networks try to appeal to creators, who are looking for new ways to make money directly from fans. Our latest chart shows how much these features can vary, particularly in the percentage, or take rate, a technology company ...
Choosing a take rate
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#77 - Raking It In
Hi 👋 - Marketplace month continues. Companies like Booking.com and Etsy earn a fee for connecting buyers and sellers. This post looks at take rates, pricing strategy, and the tools marketplaces use to increase them. This is Below the Line's second deep dive of 2021 1. Like the format?
Going from Web 2 to Web 3 - "Your take rate is my opportunity"
1/ Topic: Going from Web 2 to Web 3 - "Your take rate is my opportunity" 🧵 2/ Jeff Bezos famously said "your margin is my opportunity" referring to the way Amazon took market share by lowering prices and eating into competitor margins. 3/ What Amazon did in commerce is what the internet did more generally.
16 Key Metrics for the Passion Economy | Andreessen Horowitz
The Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills. According to a study of nine digital ...
Investing in the $100 billion creator economy
Disclaimer: Antler is an early-stage investor that shares global technology insights based on our work and interactions with thousands of entrepreneurs around the world. This article covers the creator economy through the lens of investors; however, this is not financial advice. Two years ago, few investors were paying attention to the creator economy.
A Rake Too Far: Optimal Platform Pricing Strategy - Above the Crowd
In a casino, the term "rake" refers to the commission that the house earns for operating a poker game. With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the "revenue" for the casino.
Raw Data Marketplace Name,Domain,Industry,Uniform Taxonomy,Uniform Taxonomy,Implied/Estimated Market Size in U.S.,Regulation level (1=Low, 3=High),Match Type,Goods or Services,Remote v In-Person,Quality Control,Industry Fragmentation,Average Transaction Size,Buyer Frequency (transactions per yea...